So, you’ve made the sale. Congratulations! That’s it, right? Everyone goes home, marries their handsome prince, lives happily ever after, yada yada?
Not quite.
Our story today begins at the end—because the customer experience isn’t over once you make the sale.
The post-purchase experience is one of the most important parts of the customer journey. This is where loyalty and repeat revenue are built. You literally can’t afford to overlook it.
Because even after the customer has checked out, there’s still an opportunity to maximize revenue with post-purchase upsells that increase average order value (AOV) — without disrupting the checkout process.
But we’re not just spinning fairytales here. Aftersell post-purchase upsells have generated:
- $100M+ in revenue
- 70M+ post-purchase impressions
- 4M+ upsold orders in 2025
So settle in for today’s story, which we like to call: The magic of one-click Shopify upsells.
What are Shopify one-click upsells?
It’s pretty self-explanatory: Shopify one-click upsells are post-purchase offers that shoppers accept with a single click.
Customers don’t even need to re-enter their payment information—it’s already saved from the initial Shopify checkout.
This creates a frictionless way to increase average order value without disrupting the checkout or hurting conversion rate, while still boosting sales.
One-click upsells work best when the upsell offers are relevant and complementary to the original purchase.
Here are some typical cross-sell and upsell examples:
- A makeup sculpting brush after someone buys foundation
- A cozy pack of socks after someone buys new shoes
- Espresso beans offered as a frequently bought together add-on with an espresso machine
One-click upsells vs. thank-you page upsells
There are two types of post-purchase upsells: one-click Shopify upsells and thank-you page upsells.
- One-click upsells are shown after order confirmation but before the thank-you page.
- Thank-you page / checkout upsells appear on the aforementioned page, which displays after the post-purchase page. You can also refer to this page as the Order Status or Order Confirmation page.
Unlike some upsells shown on the product page, cart page, or cart drawer, post-purchase upsells don’t interrupt the buying decision because they occur after the shopper has completed their purchase.
Here’s a breakdown of some other key differences:
Examples
Here’s an example from specialty drink-maker BREZ of a one-click upsell immediately after checkout. The shopper can simply click “Pay now” without re-entering payment details.
The thank-you page upsell example below contains an offer from Hello Fresh. This means the customer isn’t purchasing directly from the initial brand again.
How Shopify one-click upsells work their magic
No need for a magic wand or a wishing star to help boost your sales.
Shopify’s native checkout functionality allows upsell apps like Aftersell to create true checkout upsells that feel seamless, fast, and fully compatible with Shopify Plus stores.
This is how simple the customer journey is with Shopify one-click upsells:
- Customer completes initial purchase.
- Payment is authorized, but not captured yet for the upsell product.
- Upsell offer appears with a complementary product between the checkout and thank-you pages.
- If accepted, the upsell product is added to the original order with no extra work required.
- Voila! The customer proceeds to the order confirmation page.
This automation removes manual steps for store owners and protects the checkout experience.
Build better upsell offers by blending manual + AI Smart Funnels
With Aftersell, you can also blend manual and AI Smart Funnels to create your post-purchase upsell offers using its built-in funnel builder.
What does that mean? Manual funnels give teams full creative control over messaging, bundles, and seasonal campaigns.
AI Smart Funnels automatically optimize offers, products, and incentives based on performance. They’ll automatically learn what works and adjust accordingly.
You can also test downsells, pricing, and templates without engineering support or a custom page builder.
Apply Aftersell’s Smart Funnels to your one-click upsells with these simple steps:
- Test Smart Funnels by routing 30-50% of post-purchase traffic and comparing results to manual funnels.
- Define max discount limits to protect profit margins.
- Select offers by choosing hero products and excluding ones you don’t want to upsell—or let AI optimize picks based on performance.
- Enhance incentives with perks like free shipping, bundles or flex payment plans.
- Optimize and let the AI learn for a few weeks, then review key metrics.
- Scale and increase post-purchase traffic that Smart Funnels handles once you see results.
Discover top-performing offers with multivariate testing
Testing is everything when it comes to boosting your ecommerce store.
You’ve probably heard of A/B testing, which compares two options to find what works best. But multivariate testing is a step beyond that. It lets ecommerce brands test multiple variables simultaneously to find the best combination for conversions.
Aftersell’s multivariate testing process for post-purchase upsells is surprisingly simple. To start:
- Set clear goals (e.g., increasing post-purchase conversions).
- Pick your variables (e.g., product bundles in upsells or urgency timers).
- Launch your test.
- Check your data (e.g., conversion rates, revenue per visitor and profit margins).
- Scale the winners.
We recommend testing these variables for post-purchase upsells:
- Discounts (e.g., 10% vs. 20%)
- Shipping options (e.g., free shipping vs. flat rate)
- Quantity offers (e.g., buy 1, get 1 free vs. bulk discounts)
- Timers (e.g., 24-hour countdown vs. 48-hour countdown)
- Layout (e.g., design elements)
Why every Shopify store needs one-click upsells
The fast answer? Upsells help store owners increase average order value, improve conversion, and unlock new revenue without adding friction to the checkout process.
More specifically? Having these upsells on your checkout pages helps…
1. Combat rising acquisition costs
In 2025, average customer acquisition costs varied by industry—from $21 in arts and entertainment to $377 for electronics brands.
The short story is that it’s becoming increasingly expensive to acquire new customers. But with upselling, you’re leveraging existing customers to increase revenue.
One-click upsells add extra revenue with little extra effort by fitting seamlessly into your existing funnel. And if you’ve already paid the costs to acquire the customer, an upsell gets you even more from that investment.
Example: Kitsch
Beauty and haircare brand, Kitsch, wanted to increase post-purchase conversions without disrupting the customer experience. They wisely decided to implement Aftersell’s post-purchase upsells.
As a result, they saw:
- 50% year-over-year post-purchase revenue growth
- A 13% boost in product profit per visit
- 17% more accepted offers
2. Increase average order value (AOV)
AOV measures how much customers spend per order. It varies by industry and store, but the global AOV was approximately $150 in 2025.
If you’re looking for a simple way to boost this figure, one-click upsells are your new magic key to increase your AOV. Just make sure you’re using them effectively.
In 2025, Aftersell data revealed that post-purchase upsells led to average AOV boosts of:
- +$113.82 for the medical and hospital industry
- +$37.16 for beauty and personal care brands
- +$51.58 for fashion and apparel stores
Example: True Classic
True Classic is an apparel brand known for its premium t-shirts. They were looking to sell new product categories, increase AOV, and support their successful social campaigns.
What did they do? You guessed it—they implemented post-purchase upsell funnels.
Here are their results after only a week:
- $35 AOV increase
- $500k+ in incremental revenue generated
3. Improve customer lifetime value by introducing new products
Well-placed upsells show customers more products when they’re most interested in your brand. One-click upsells make it easy to try something new, so customers are more likely to purchase in the future.
With the help of historical customer data and AI-driven Smart Funnels, you can ensure that these offers are personalized. This is based on the shopper’s browsing history, previous purchases or similar product bundles from other customers.
Example: G.O.A.T Foods
G.O.A.T Foods, parent brand of eight premium snack brands, was looking to help customers discover more of their portfolio. With Aftersell, they leveraged features like cross-brand upsells, priority-based retargeting and simple funnel building.
Within 6 months, their customers were sampling more products from their entire brand portfolio.
This translated to:
- A 25-50% increase in revenue per order
- 13-20% conversion rate on core post-purchase funnels
- A higher lifetime value from increased brand trial and repeat purchases.
4. Earn more without spending more on marketing
Unlike launching a whole new ad campaign or increasing traffic, upsells generate revenue from your existing funnel. You don’t have to dish out more money to your advertising or email marketing budget.
That’s why one-click upsells are an easy, scalable way to earn more from every order.
Take the example below. You can push customers to finish their matching luggage set, framing it as a bundle or kit.
5. Create a better customer experience
There’s nothing worse than facing a million pop-ups on an ecommerce site—especially at the check-out. While they may offer genuine value, they’re also disruptive. This means you risk cart abandonment at the most crucial step.
Because one-click upsells show up after checkout, they fit naturally into the customer journey. Shoppers are there to verify their order and shipping info already, so the experience feels uninterrupted.
Post-purchase upsells recommend relevant products at the exact right moment. Not to mention customers can order with just one click.
Example: Tenzo Tea
AfterSell’s post-purchase upsells helped Tenzo Tea increase revenue and profit across one-time and subscription orders with minimal setup.
The best part: customers loved the experience, leading to high redemption rates and larger orders. This resulted in:
- 30% AOV boost
- +35% contribution margin
Bibbidi-bobbidi-boost your revenue with one click
We know it sounds like a fairytale, but one-click upsells are your golden ticket to increased revenue without any added customer acquisition costs. It’s practically magic.
They appear after customers have already decided to buy and offer genuinely relevant add-ons at the right moment.
And paired with smart testing and personalization, one-click upsells can increase AOV without hurting conversion or customer experience.
Ready to unlock more revenue from every order? Start your next chapter with Aftersell.
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