Kitsch

Kitsch is a fast-growing beauty and haircare brand known for high-quality, problem-solving essentials that turn everyday routines into something intentional and elevated.

Just six months into her role at Kitsch, Justine Schuler (Senior Director of Technology) was staring down a challenge familiar to most fast-growing ecommerce brands: increasing AOV and post-purchase conversions without disrupting the customer experience. The stakes were high. Like many DTC brands, Kitsch had ambitious growth goals, and post-purchase performance wasn’t keeping pace.

“We needed something seamless but powerful."

Before Aftersell, Kitsch had tested multiple post-purchase apps, from OneClickUpsell to CartHook. But each came with friction – clunky interfaces, limited flexibility, and lackluster support.

“The experience [with other apps] just wasn’t seamless. We needed a platform that didn’t just plug in, but really integrated into how we grow.”

And the clock was ticking. As retention became more critical and product expansion loomed, Kitsch couldn’t afford a lag in post-purchase performance.

When Justine stepped in, Aftersell was already in place – but it didn’t take long for her to recognize its strategic impact.

“Aftersell became one of the most effective tools in our growth stack.”

Aftersell's intuitive setup allowed non-technical team members to launch and test funnels without engineering help. Weekly white-glove service reviews meant optimization wasn’t reactive – it was proactive.

“The A/B testing tools have been game-changing. We’re constantly testing and learning, and Aftersell guides us through every step.”

Even better? No disruption to the core checkout experience. Every funnel was designed to feel native, intentional, and aligned with Kitsch’s elevated brand ethos.

Over the last 90 days alone, Aftersell helped Kitsch unlock:

• 50% year-over-year post-purchase revenue growth
• 20% month-over-month growth in AOV and conversion
• 17% increase in revenue per visit
• 13% boost in product profit per visit
• 1.1x increase in post-purchase conversion rate
• 17% more accepted offers

“We were surprised how many customers actually engaged with the post-purchase content. It’s driving retention and brand loyalty, not just upsells.”

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The long game with Aftersell

Kitsch isn’t slowing down, and neither is their use of Aftersell.

As the brand expands into new product categories and markets, Aftersell continues to play a key role in optimizing funnels, messaging, and customer value.

“[Aftersell’s] roadmap never stalls. They’re always building, testing, improving.”

When asked if Aftersell is a top 10 marketing tool for Kitsch, Justine didn’t hesitate:

“Absolutely. It’s a high-impact, low-effort win. The ROI is too strong to ignore.”

🚀 Ready to unlock post-purchase growth?

Aftersell helped Kitsch increase AOV and conversion by 20%+ in just weeks. Seamless setup, no devs required, and a team that shows up weekly to help you grow.

If you're serious about scale, start where it counts: after the checkout.

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