G.O.A.T. Foods

The GOAT Foods team knew they were leaving money on the table.

With eight premium snack brands under their belt (including licorice.com, caramels.com, and pretzels.com), they had built a loyal following. But their checkout experience wasn’t helping them capitalize on it. Revenue per order was flat. Upsell performance was hard to track. Testing was more guesswork than strategy.

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Before Aftersell, GOAT Foods relied on a platform that couldn’t support the complexity of their multi-brand business.

• Analytics were unclear and unreliable
• Funnel building was tedious and unintuitive
• Testing capabilities were basic at best
• Cross-selling between brands was clunky and limited
  
  

They knew they had a strong portfolio, but they needed a way to encourage customers to discover more of it. The data wasn’t helping, and optimizing felt slow and reactive.

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GOAT Foods made the switch to Aftersell to simplify and scale their upsell strategy. From day one, they noticed key improvements:

• Simple funnel building – fast 1-2-3 setup meant Jarod could launch and iterate in minutes, not days
  
  
• Cross-brand upsells – customers buying licorice were offered caramels. Pretzel buyers discovered chocolate snacks.
  
  
• Analytics clarity – revenue, conversion rates, and funnel step performance were all visible in one dashboard
  
  
• Priority-based targeting – funnels adapted to user behavior and cart contents for higher relevance
  
  
• Advanced testing – they ran multivariate tests on everything from product offers to discount formats
  

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“Aftersell just provides us better visibility to actually build funnels and the analytics are a lot clearer to me.”

In just six months, the numbers told the story:

• 25-50% increase in revenue per order
• $1-$5 in additional revenue per order, depending on the store
• 13-20% conversion rate on core post purchase funnels
• 30-40% of orders include at least one upsell
• 8-12% conversion rate on cart upsells for cross-brand offers
• Higher lifetime value from increased brand trial and repeat purchases
  
  

Everything GOAT Foods implemented was focused on both short- and long-term growth. Cart upsells drove brand sampling. Post purchase funnels turned single-product orders into multi-brand experiences. And better data made it easier to act fast.

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“Now it’s like – how do we make the funnels even better?”

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GOAT Foods didn’t need a dozen tools to make upsells work. They needed one platform that made things simple, fast, and data-rich.

Aftersell helped them:

• Solve for unclear analytics and slow funnel building
• Grow revenue per order in under 6 months
• Drive meaningful cross-brand discovery

Want to drive more revenue from every order without slowing your team down?
Aftersell makes it easy.