True Classic
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
98%
of checkouts now receive a product recommendation.
2%
offer no-show rate, down from 11% before Strategies.
9%
improvement in checkout offer coverage within one month.
Overview
True Classic treats every step of the customer journey as an opportunity to improve both the shopping experience and the economics of each session.
Site Operations and Merchandising Manager, Jorge Correa helps optimize the platforms and tools that influence those moments. His team monitors metrics such as net revenue per session and product profit per session, then continually tests ways to help shoppers discover relevant products.
Post-purchase offers are an important part of that work.
But an offer can’t generate incremental revenue if the customer never sees it.
Before adopting Aftersell Strategies, True Classic had an offer no-show rate of approximately 11%. That meant roughly one out of every nine checkouts ended without a product recommendation being displayed.
“A few months ago, I was frustrated. I knew what I wanted the experience to do, but I didn’t always have the flexibility to make it happen,” Jorge explained. “Strategies changed that. I’m no longer stuck.”
Aftersell’s new Strategies feature gave the team a way to close those gaps, bringing the “no-show” rate down to just 2%.
Challenge
Relevant offers weren’t always appearing
True Classic uses specific product rules to protect its margins and make its post-purchase recommendations more relevant.
For example, the team doesn’t want to double-dip on discounts by promoting clearance products, sale items, or merchandise that has already been heavily discounted. It also uses exclusions to prevent certain products from appearing in particular funnels.
While these rules are important to the True Classic team, they also previously created dead ends where no offers would appear. Jorge wanted to still be able to show relevant offers at scale, and choose specific merchandising rules while making sure customers see an upsell offer.
Strategies, Aftersell’s new upsell merchandising feature, was the perfect solution.
“Now, we can account for those situations and make sure the customer still receives a relevant recommendation,” said Jorge.
What Aftersell Strategies is
Aftersell Strategies gives merchants greater control over the logic used to select products for checkout and post-purchase offers.
Instead of relying on one recommendation rule for every possible cart, a Strategy can act as a flexible merchandising layer inside an Aftersell funnel. Merchants can determine which products should be recommended first, establish alternative paths, and create fallback options when a product doesn’t qualify.
For True Classic, that meant it no longer had to choose between a broad automatic recommendation and a static product shown to everyone.
Now, Strategies can move the shopper into another path and select a different relevant product.
This allows True Classic to maintain its existing merchandising and discount rules without sacrificing offer coverage.
“We aren’t stuck with the same limitations. Strategies gives us more flexibility to work with the tools, adjust the rules, and solve situations we couldn’t solve before.” — Jorge Correa, Site Operations and Merchandising Manager
Solution
More coverage creates more opportunities to convert.
Reducing the no-show rate doesn’t guarantee every shopper will accept an offer. But it ensures significantly more shoppers have the opportunity to do so.
With Strategies, only 2% of True Classic’s checkouts end without a recommendation. And that 2% is related to restrictions within Shopify rather than with the brand or Aftersell.
That broader coverage gives True Classic more chances to increase net revenue per session and product profit per session without weakening the rules that protect its margins.
It also gives the merchandising team more freedom to test new recommendations. Instead of choosing between strict exclusions and wider offer coverage, True Classic can use Strategies to support both.
“Automated recommendations are useful, but don’t always have all the context. That’s why Strategies is so useful to our team. We can combine the recommendations with our exclusion rules and our own knowledge of the products.” — Jorge Correa, Site Operations and Merchandising Manager
Adapting recommendations to Shopify native Bundles
True Classic also saw the value of that flexibility when it introduced Shopify native Bundles.
Before making the change to Shopify’s bundling app, one of the brand’s most effective Aftersell rules was to recommend the most expensive product in the customer’s cart.
If a shopper purchased a six-pack of shirts worth approximately $120 or $130, True Classic could recommend another six-pack. The offer reflected the size and value of the shopper’s original purchase.
But after True Classic moved its packs to Shopify native Bundles, Shopify began passing the individual products inside each bundle as separate SKUs.
Instead of recognizing the six-pack as the highest-priced product, the original rule might select one $15 shirt contained within it.
The recommendation was technically connected to the purchase, but it was considerably less valuable and compelling. Within one week, True Classic saw net revenue per visit and related revenue metrics fall by approximately 60% to 70%.
“It was recommending one SKU that formed part of the bundle instead of the full pack,” Jorge said. “The ticket was much lower, it wasn’t as appealing, and it had a major impact on our numbers.”
True Classic used Strategies to create a separate path for these carts.
When the original rule returned an individual SKU from a bundle, Strategies could direct the shopper to a different funnel and recommend a product selected by the merchandising team.
Accepted offers and revenue metrics returned to their normal range.
Without Strategies, the team’s primary alternative would have been showing the same static product to every affected shopper.
Results
After one month using Aftersell Strategies, True Classic:
- Successfully recommended products to 98% of eligible checkouts
- Reduced its offer no-show rate from 11% to 2%
- Restored accepted offers and revenue metrics after a Shopify Bundles change caused net revenue per visit to fall by approximately 60% to 70%
- Gained greater control over product recommendations, exclusions, clearance items, and discounted products
“Before Strategies, I kept running into limitations that left me with nowhere to go,” Jorge shared. “Now, I have another path. I can work around the problem, protect the customer experience, and keep the offer live.”
Build smarter product recommendations with Aftersell Strategies
Your highest-performing recommendation shouldn’t disappear because a product is excluded, discounted, bundled, or represented differently inside Shopify.
“The biggest benefit is that I’m no longer stuck. Strategies gives us the flexibility to adjust the rules and solve situations we couldn’t solve before,” said Jorge.
Aftersell Strategies helps you create flexible product selection logic that combines automated recommendations with your team’s merchandising expertise.
.png)
