How Tenzo Tea boosted profits by 70% and AOV by 30% with Aftersell

From two founders brainstorming in a café – seeking a solution to coffee jitters – to a matcha powerhouse with over 10,000 locations, Tenzo is on a mission to energize the world. While wholesale drives their business, their Shopify store needed a boost. With Aftersell, Tenzo unlocked big wins, driving more revenue and profit with minimal effort.

Tenzo had built a thriving wholesale operation, but ecommerce remained critical for connecting directly with customers and driving growth. The team saw an opportunity to optimize their Shopify store further and set clear goals:

• Increase average order value (AOV): maximize revenue per transaction.
• Boost contribution margins: improve profitability without adding unnecessary costs.
• Keep things lean: ensure their small team could implement and maintain solutions effortlessly.

Previously, the team had tried custom development work, but it involved time-intensive setups and ongoing maintenance. They also tested countless apps that didn’t live up to expectations.

“We’ve tried a bunch of different apps, and what sets Aftersell apart is how effective and reliable it is without requiring constant attention. So many apps promise to deliver, but Aftersell actually does what it says – quick setup, great results, and no headaches.”

Steve O’Dell, co-founder, Tenzo

After hearing about Aftersell from friends in the ecommerce world, the Tenzo team decided to give it a shot – and it turned out to be a game-changer. Here’s why:

• Ridiculously easy setup:
  “Five minutes flat, and we were up and running,” said Steve O’Dell. No headaches, no hurdles.
• Effective upsell offers:
  Aftersell’s intelligent recommendations acted as the secret sauce to increase AOV

Tenzo’s exact strategy: their downsell offer is the same as their initial offer, but with an increased discount. If a customer accepts the initial

upsell, AI-powered multiproduct recommendations display four of the most relevant products to each customerI

• Set-and-forget simplicity:
  Once set up, Steve didn’t touch Aftersell for four months – yet the results kept pouring in.

With Aftersell’s seamless integration and Tenzo’s focus on customer value, this partnership became a matcha made in heaven. The results speak for themselves.

One-time orders:

• Average revenue: jumped from $58.05 to $75.14 (+29.4%)
• Average profit: increased from $33.87 to $47.01 (+38.7%)

First subscription orders:

• Average revenue: climbed from $37.41 to $50.06 (+33.8%)
• Average profit: leaped from $16.06 to $27.35 (+70.3%)

Additional wins:

• 30% increase in AOV
• 33–35% increase in contribution margin: bigger profits, better margins
• High redemption rates: customers loved the upsell experience, with many accepting offers and completing larger orders

Tenzo’s journey with Aftesell proves that powerful tools don’t need complexity – just smart design and reliable results that let you focus on growing your business.