Carnivore Snax

Carnivore Snax has built a loyal following around its high-protein, 2-ingredient meat snacks. With thousands of orders per month, it’s clear the brand’s Shopify checkout was already lightning-fast and optimized.

… But there was still one step left untouched: the payments page.

Like most brands, Carnivore Snax wasn’t earning anything extra from the payments page, despite heavy wallet usage from PayPal and Apple Pay buyers.

That is, until they tested Aftersell’s Rokt Pay+ feature. With one lightweight, wallet-native banner and zero extra clicks, Carnivore Snax turned that once-quiet page into a steady profit stream—without touching conversion.

“I was worried about conversion and brand experience. There’s been no negative impact whatsoever. It’s totally worth the amount of cash we make from the program.”

—Mark Ritz, Co-Founder and CEO of Carnivore Snax

The limits of a monetization-proof payments page

Carnivore Snax’s checkout metrics looked great on paper: fast load times, high conversion, minimal cart abandonment. But none of that activity on the payments page generated incremental profit.

That’s because monetizing the payments page carried risk… Add friction? You tank conversion. Add noise, and you erode trust. “Before Rokt Pay+, the payments page was a no-go zone,” said Mark.

But wallet moments are where purchase intent is at its highest. And once the team learned they could drive incremental revenue without introducing UX risk, they decided to test Rokt Pay+ for one month. 

“We thought we’d already maxed out our checkout performance. Pay+ showed us there was still hidden money sitting right in front of us,” said Mark.

To validate, Carnivore Snax launched with a 50% treatment / 50% holdout. This provided just enough control traffic to watch conversion.

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What Rokt Pay+ is and how it works

Rokt Pay+ is an industry-first monetization layer for the Shopify payments page. It allows ecommerce brands to earn incremental revenue every time shoppers pay with digital wallets like PayPal and Apple Pay without touching the checkout UX or slowing it down.

Here’s how:

• Native wallet banners: Rokt Pay+ displays subtle, non-clickable banners directly beside the digital wallet buttons.
• Wallet-funded incentives: Wallet providers pay merchants to increase their share of wallet usage. The banners reinforce that behavior (“Win $200 toward your cart with PayPal” or “Get $5 credit with Apple Pay”).
• No conversion disruption: The banners are purely informational; there are no popups, redirects, or extra clicks.
• Merchant payout: Every impression generates a small payout—often $0.15–$0.25 per transaction—that compounds at scale.

Activating Rokt Pay+ inside Carnivore Snax’s checkout

Carnivore Snax was one of the earliest Pay+ beta partners. Their team and CRO agency collaborated closely with Aftersell to stand up the first test.

The go-live took about a week. Today, Rokt Pay+ typically spins up in 1–2 days.

“Launch was refreshingly easy. We didn’t have to rebuild checkout or change a line of code. The banners appeared natively, and customers just kept buying,” Mark shared.

The team prioritized a few must-haves for this test to be successful:

• No conversion penalty
• Native look and feel (no popups, no extra fields, no new buttons)
• Fast launch and clean measurement

Rokt handled the technical integration and live monitoring, sharing data weekly with the Carnivore Snax team. The focus was to track revenue lift, monitor conversion rate, and confirm that checkout UX remained untouched.

The initial test period ran for one month. During that time, Carnivore Snax saw the following results:

• $4,500+ incremental revenue to date
• $0.15–$0.16 average profit per transaction (RPT)
• No conversion loss 

“We were expecting maybe ten cents an order. Instead, it’s closer to sixteen—and that adds up fast when you’re doing twenty thousand plus orders a month.”

Mark Ritz, Co-Founder and CEO of Carnivore Snax

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Why does Rokt Pay+ perform so well? 

Monetization and performance can coexist, and Pay+ is a perfect example of how.

1. Native placement, zero distraction

Rokt Pay+ blends into Shopify’s own checkout design. Banners appear right where intent peaks—beside the wallet buttons. There’s nothing new to learn or click. Shoppers stay in flow.

2. Wallet promos that boost conversions

When wallets run incentives (credits, giveaways, cashback), Rokt Pay+ placements amplify those campaigns at the exact moment of payment, nudging customers toward the funded option and increasing conversions.

3. Always-on incrementality

Every transaction through a digital wallet becomes an earning event. Even small payouts add up fast: at roughly $0.15–$0.25 per transaction, high-volume stores see thousands in new profit each month.

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Ready to see your payments page pay you back?

Aftersell has already transformed post-purchase and upsell experiences for thousands of Shopify brands. Now, Rokt Pay+ brings that same optimization to the payments page.

If your store sees heavy digital wallet traffic, Rokt Pay+ can start generating profit on day one.

Aftersell can model your potential review per transaction from wallet usage and launch a monitored 95/5 test in days. Reach out to us here to learn more!