GrooveLife

GrooveLife started with a simple idea: better silicone rings. An adventure tour guide created rings with air grooves to solve the problem of trapped moisture. 

The brand has since grown to offer belts, watch bands and wallets by targeting a mostly male audience. With plans to become a 50+ year legacy brand, GrooveLife keeps launching new products like innovative ring styles and wallet extensions.

GrooveLife hit a common growth problem. They needed to increase their average order value (AOV) to grow, but their existing upsell platform was limiting them.

Their previous solution had major flaws:

• Couldn't show product options: failed to display different colors and styles for accessories
• Poor targeting: couldn't match customers with the right higher-priced items like belts or wallets
• Rigid system: limited testing and optimization for post-purchase offers

These problems left money on the table and held back GrooveLife's growth.

GrooveLife switched to Aftersell to build a better post-purchase system:

• Smart product matching: used advanced targeting to suggest the right items (like rings for belt buyers)
• Better product displays: showed all color and style options in the post-purchase flow
• Quick testing: Ran A/B tests for seasonal products at different price points, including clearance items
• Thank you page revenue: turned underused on-page real estate into incremental profit 

Fast setup: implemented in under 24 hours – perfect for their holiday season ramp up.

GrooveLife now consistently makes an extra $1-$3 per visitor through their optimized post-purchase experience.

Key improvements include:

• Higher AOV: added more items to orders, especially $15-$20 accessories that pair well with main purchases
• Cleared old inventory: sold discontinued items as special, discounted post-purchase offers
• Better conversion: well-targeted, surprise "add-on" offers delighted customers while boosting revenue

With Aftersell, GrooveLife turned checkout from a basic transaction into a revenue growth opportunity. 

The platform's flexibility helped them create targeted offers that matched customers with the perfect add-on products.

"Give Aftersell a try. They have a great, easy setup. It's not just a post-purchase funnel tool. There are offers on the thank you page that help provide additional revenue per visitor as well."

Nick Walter, VP of DTC, GrooveLife

The easy setup meant GrooveLife could quickly test new product launches. They also gained insights about which lower-priced accessories work best as add-ons.

This approach to maximizing checkout has made Aftersell a key part of GrooveLife's ecommerce strategy. It helps fuel their journey toward becoming a lasting lifestyle brand.