How Mugsy lifted AOV and added $3-5K in monthly revenue without discounting
“People are impulsive. Aftersell lets them be impulsive in a way that feels helpful, not pushy.”


“People are impulsive. Aftersell lets them be impulsive in a way that feels helpful, not pushy.”
Mugsy was doing well. Their jeans were flying off the shelves. But outside that hero product? Visibility was limited. Shirts, belts, and hats got left behind.
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And with ad costs rising fast, promoting $20–$40 items didn’t make sense.
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They needed a way to lift AOV, make accessory sales scalable, and do it all without relying on discounts.
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“We’re a historically anti-discount company. We only run promos on Black Friday or Cyber Monday. So we couldn’t lean on last-minute deals to drive conversions.”
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Their ecommerce experience was already optimized. But checkout and thank you pages? Untapped real estate.
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Mugsy’s site had everything – from stretchy jeans to limited-edition tees. But customers often left with just one item.
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They faced two key issues:
“There’s just a lot of stuff on the site. When someone finally picks something, they’ve gone through a bit of a headache. We needed to make the rest of the journey easier.”
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Running ads to accessories wasn’t ROI-positive. They needed a new, organic way to increase average order value and product exposure.
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With Aftersell, Mugsy turned post-purchase pages into a curated product experience.
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Here’s what they implemented:
All of this was done without disrupting the main funnel. Instead, they added a calm, impulse-friendly layer to the end of the buyer journey.
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“People are impulsive. Aftersell lets them be impulsive in a way that feels helpful, not pushy.”
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Aftersell helped Mugsy break out of the one-product mold. Customers now buy a pair of jeans and walk away with a belt, a bathing suit, maybe even a limited tee.
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Key outcomes:
“We use the Rokt revenue as play money. It funds tests on new channels like Reddit or YouTube, without touching our core budget. That’s been huge.”
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And the customer journey? Less decision paralysis, more curated value.
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“Now we can say: here are three or four things we think you’ll love. It’s relaxing. It works.”
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Pain point solved: non-jean SKUs were invisible without paid ads.
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How fast: Post-purchase monetization and AOV lift began right after launch.
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What’s possible: New revenue, higher LTV, smarter testing, and no discounts required.
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Aftersell turns every post-purchase moment into a growth lever.
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Just ask Mugsy. They’re building full closets, not just selling single items. You can too.