How Mugsy lifted AOV and added $3-5K in monthly revenue without discounting

Mugsy was doing well. Their jeans were flying off the shelves. But outside that hero product? Visibility was limited. Shirts, belts, and hats got left behind.

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And with ad costs rising fast, promoting $20–$40 items didn’t make sense.

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They needed a way to lift AOV, make accessory sales scalable, and do it all without relying on discounts.

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“We’re a historically anti-discount company. We only run promos on Black Friday or Cyber Monday. So we couldn’t lean on last-minute deals to drive conversions.”

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Their ecommerce experience was already optimized. But checkout and thank you pages? Untapped real estate.

Before Aftersell: clutter, paralysis, and missed opportunities

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Mugsy’s site had everything – from stretchy jeans to limited-edition tees. But customers often left with just one item.

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They faced two key issues:

• Decision fatigue during the shopping experience
  
  
• Low discoverability of non-jean products
  
  

“There’s just a lot of stuff on the site. When someone finally picks something, they’ve gone through a bit of a headache. We needed to make the rest of the journey easier.”

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Running ads to accessories wasn’t ROI-positive. They needed a new, organic way to increase average order value and product exposure.

Enter Aftersell: smarter upsells, real AOV lift

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With Aftersell, Mugsy turned post-purchase pages into a curated product experience.

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Here’s what they implemented:

• Pre- and post-purchase offers tailored to the hero product
  
  
• Accessory bundles to increase perceived value (belts + jeans, shirts + shorts)
  
  
• Color variant testing for intelligent upsells (e.g. “You bought blue, want whitewash too?”)
  
  
• Rokt monetization added an extra $3K–$5K/month in revenue—no discounting needed
  
  

All of this was done without disrupting the main funnel. Instead, they added a calm, impulse-friendly layer to the end of the buyer journey.

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“People are impulsive. Aftersell lets them be impulsive in a way that feels helpful, not pushy.”

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The result: more items per cart, smarter growth

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Aftersell helped Mugsy break out of the one-product mold. Customers now buy a pair of jeans and walk away with a belt, a bathing suit, maybe even a limited tee.

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Key outcomes:

• Lifted AOV through relevant post-checkout recommendations
  
  
• Smarter merchandising using real-time variant performance data
  
  
• $3,000–$5,000/month in Rokt monetization, fueling test budget
  
  
• Zero discounting required to convert
  
  

“We use the Rokt revenue as play money. It funds tests on new channels like Reddit or YouTube, without touching our core budget. That’s been huge.”

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And the customer journey? Less decision paralysis, more curated value.

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“Now we can say: here are three or four things we think you’ll love. It’s relaxing. It works.”

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What Mugsy unlocked, and what you could too

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Pain point solved: non-jean SKUs were invisible without paid ads.

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How fast: Post-purchase monetization and AOV lift began right after launch.

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What’s possible: New revenue, higher LTV, smarter testing, and no discounts required.

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Aftersell turns every post-purchase moment into a growth lever.

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Just ask Mugsy. They’re building full closets, not just selling single items. You can too.