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Jones Road Beauty
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11,803%
monthly ROI
$56k
Rokt Thanks profit generated
$1M+
total Aftersell revenue
Ben Yahalom
Chief Business Officer
Overview
Jones Road Beauty, founded by legendary makeup artist Bobbi Brown, is a trailblazer in the clean beauty industry. Launched in 2020, the brand was created in response to a growing demand for high-quality, minimalist beauty products that are as effective as they are safe. With decades of experience in the beauty industry, Bobbi Brown designed Jones Road Beauty to focus on enhancing natural beauty through clean, no-fuss products that cater to all ages and skin types.
Challenge
Jones Road Beauty faced multiple challenges, including lifting AOV, consolidating their tech stack, and optimizing post-purchase strategies. While various metrics like customer retention and conversion rates were important, their CMO, Cody Plofker, emphasized that the most crucial metric for them was gross profit per session. As Cody put it,
"Getting really clear on the metrics you're looking for. Gross profit per session is really the most important one."
Solution
Some big wins require taking risks, and as Cody Plofker put it, “I was very hesitant, to be honest, but Rokt Thanks has added $0.40 profit per order, which, with the number of orders we’re going to do this year, is very significant.” After implementing Aftresell's Rokt Thanks, Jones Road Beauty generated over $50,000 in incremental profit through personalized promotions.
"We're tracking retention and repeat rates, and there's been no brand hit at all."
Cody’s initital hesitation with Rokt Thanks was around the customer experience, however, as shown by the 100+ day checkout holdout, Jones Road Beauty saw a 0% impact on retention and repeat purchase. “As eCommerce gets harder, we have to do everything we can,” Cody noted, on first applying Rokt Thanks to the store. Since installing Aftersell, Jones Road Beauty has seen over $1M in revenue, and is seeing an 11k% ROI. This partnership has not only boosted revenue but also solidified Jones Road Beauty’s confidence in Aftersell as a key driver of sustainable growth.
Results
11,803% monthly return on investment
$56K in pure profit with Rokt Thanks
1M+ in total Aftersell revenue
