Black Girl Vitamins

Black Girl Vitamins brings close to 4 million visits to its store every month. The team wanted to get more value from that traffic, and to stop paying a premium for the tools it used to do it.

The brand moved its cart from Rebuy to Aftersell, and added Rokt Thanks to its thank-you page.

Since then, Rokt Thanks has generated more than $450,000 at over $0.40 in profit per transaction, while upsell revenue is up 18% on Aftersell Cart.

Black Girl Vitamins was using Rebuy for its cart and post-purchase offers. It worked, but it was expensive. The team was paying five figures for a cart tool and wanted a comparable option that cost less.

There was also an opportunity in the traffic itself. With millions of visits a month, the team wanted to find new ways to earn more from the visitors it already had.

That came with one hesitation. Before trying Rokt Thanks, the team needed to know the offers would be ones its customers actually cared about.

Rokt Thanks turns existing traffic into extra revenue

With Rokt Thanks, shoppers see offers from other brands on the thank-you page once their order is complete. Black Girl Vitamins earns revenue from those offers, with no extra product to make or ship.

For a brand with this much traffic, that adds up quickly.

Rokt Thanks has generated more than $450,000 for Black Girl Vitamins and averages more than $0.40 in profit per transaction. It now brings in $30,000 a month.

That extra revenue goes back into ad spend, giving the team more budget to test new marketing initiatives and be more experimental with how it grows.

“We get close to 4 million visits every single month. Rokt Thanks has really been paying off. It’s money straight to the bottom line.”

- Wealth M. Jr, Black Girl Vitamins

Offers customers actually care about

Relevance was the team’s main concern going in. Black Girl Vitamins knows its customer well, and the offers on its thank-you page needed to fit.

Rokt Thanks has delivered on that. Customers see offers that are relevant to them, and the shopping experience hasn’t been disrupted.

“My one hesitation with Rokt Thanks was whether the offers would be ones our customers actually care about. It’s done a great job of showing things that fit our audience.”

- Wealth M. Jr, Black Girl Vitamins

Switching from Rebuy to Aftersell Cart

Moving its cart to Aftersell brought costs down. The team is no longer paying five figures for a cart tool.

The switch itself took very little of the team’s time. Black Girl Vitamins shared what its previous cart looked like and worked with the Aftersell team to get it replicated within a day. Since then, the team has only needed to make small tweaks.

What the team values most is flexibility. It can A/B test offers and thresholds, see what works, and iterate quickly. When it wants to move a slower-selling SKU, it can pair that product with one that gets a lot of traffic and have the new offer live in minutes.

Since the switch, average upsell revenue has increased 18%. A larger product range has given the team more to test, and it can try different thresholds quickly.

“Aftersell Cart gives us the flexibility to change offers based on what we’re running. If we want to push a SKU that isn’t selling so well, it’s very easy to tie that to a product that gets a lot of traffic.”

- Wealth M. Jr, Black Girl Vitamins

Black Girl Vitamins now earns more from the traffic it already has, in two ways. Aftersell Cart gives the team a flexible way to upsell its own products, and Rokt Thanks adds revenue from other brands’ offers after checkout.

The brand pays less for its cart than it did before, and Rokt Thanks brings in extra revenue every month that the team can put back into marketing.

“What’s not attractive about additional income your CFO can be excited about, without compromising the experience your customers expect? If you have the volume, Rokt Thanks is definitely worth trying out.”

- Wealth M. Jr, Black Girl Vitamins

Make more of the moment after checkout.

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