BFCM Secret Weapon

BFCM Trends & Insights

How does your
brand compare?

Get the latest Aftersell report revealing real revenue benchmarks across 40,000+ ecommerce brands. See how your AOV, conversion rates, and upsell strategy stack up by vertical.

This is your cheat code for spotting missed opportunities and setting realistic, revenue-backed goals ahead of BFCM.

See how you compare

Open report titled 'Upsell & revenue benchmarks for ecommerce brands 2025' by Aftersell with pages showing industry health and wellness stats and post-purchase optimization tips.

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The Yes Ladder post-purchase framework description with text on driving $200K/month at 82% margins and an open book showing funnel optimization and pricing strategy steps.

The Yes Ladder Playbook

Unlock $200K/
‍month with the
‍Yes Ladder

Aftersell and Simpli Scaled reveal the exact post purchase framework brands use to generate $200K+/month at 82% margins.

This isn’t just theory. It’s a tactical breakdown of real merchant strategies driving massive BFCM revenue. Use it to build your own high-converting post purchase flow.

Download the Playbook

Upsell Playbook

Turn every
transaction into
a revenue engine

Aftersell’s Upsell Playbook breaks down the proven frameworks brands use to boost AOV, reduce drop-off, and drive $100K+ in monthly upsell revenue.

This playbook gives you the upsell formulas top Shopify brands are using right now. Maximize revenue across cart, checkout, and post-purchase.

Download the Playbook

Cover of AfterSell Upsell Playbook in black with white and magenta text, behind it an open book showing Chapter 3 on advanced post-purchase upselling.

BFCM strategies you can watch

From quick tactical tips to full-length deep dives – here’s a curated video library to help Shopify brands dominate BFCM.

Promotional graphic for a live session by Aftersell x obvi titled 'Create a Checkout flow that converts' featuring three speaker photos: two portraits of a man and a woman, and one of a man hugging a golden retriever outdoors.

Watch all tips on YouTube

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“Aftersell transformed our post-purchase experience into one of our highest-converting channels, seamlessly and effortlessly. It’s a no-brainer for any brand serious about scale.”

Justine Schuler

Senior Director of Technology

Man with medium-length hair and a beard wearing a green jacket over a dark gray shirt standing outdoors near a road and overpass.

“We're getting at least a dollar increase in revenue per visitor. So that definitely helps us... some flows are doing close to three dollars.”

Nick Walter

VP of Ecommerce

Blue package of goodprotein All-in-One Shake with cookies and cream flavor next to a glass filled with a light brown shake.

“The checkout upsell gives us a seamless way to offer relevant products at just the right moment, with options tailored to the customer’s cart. It’s been an effective tool for increasing conversions while enhancing the shopping experience.”

David Feldman

Head of Ecommerce & UX/UI