Portland Leather Goods

Portland Leather Goods wanted to do more with the moment after a customer placed an order. Shoppers were already interested in the brand, and there was a whole catalog they might not have seen.

Post-purchase was a chance to help those customers find another product they wanted. It was also an opportunity to bring in additional revenue through offers from other brands.

That approach has brought in more than $150,000 through Rokt Thanks. Alongside it, Simpli Scaled helped Portland Leather Goods achieve a 300% increase in revenue per visit from its post-purchase upsells.

With thousands of products in the catalog, even a loyal customer could miss something they’d like. Post-purchase offers gave Portland Leather Goods another chance to introduce those products, including overstock items, once the original order was complete.

The challenge was finding the time to do it well. The ecommerce team was already busy merchandising the website and helping customers get through checkout. Post-purchase needed a team that could give it the same attention.

Portland Leather Goods was also already showing offers from other brands on its thank-you page through another provider. The goal was to make that placement earn more, while keeping control over the kinds of offers customers would see.

Rokt Thanks adds revenue without another product to ship

With Rokt Thanks, shoppers see offers from other brands after they’ve completed their purchase. Portland Leather Goods earns revenue from those offers, adding another source of income after checkout.

The team could choose which offer categories to include and which to leave out. Earning more from the page didn’t mean accepting every type of promotion.

The same thank-you page now earns more than it did with its previous provider. Rokt Thanks has generated more than $150,000 for Portland Leather Goods.

That money didn’t require another bag to be made, stocked, or shipped. That’s what made the earnings valuable: they added to the business without the work and product costs of another sale.

The time involved mattered, too. Rokt Thanks wasn’t another program the internal team needed to spend its days managing. Once it was live, it ran on autopilot in the background, and the earnings kept growing as time went on.

The Aftersell team and Simpli Scaled worked together to keep improving what the page earned. Adjusting placement on mobile and desktop and tailoring the offer categories helped lift revenue per transaction over time.

“Rokt Thanks is money you didn’t have before… And you’re not pulling away internal employee hours to manage something like that.”

- Matt Fey, Portland Leather Goods

Giving post-purchase upsells the attention they needed

The same thinking shaped the work on product upsells. Portland Leather Goods brought in Simpli Scaled to build and manage its post-purchase funnels.

The Simpli Scaled team built different offers for new and returning customers, taking into account the products and collections they’d bought. For a brand with loyal repeat customers, the next recommendation needed to make sense for that particular shopper.

The care that went into the pages showed. The visuals, copy, and customer reviews made the offers feel more considered than a product with a discount attached.

“It wasn’t the basic ‘here’s this product for 10% off.’ They built a whole new landing page after the purchase and made it a lot punchier.”

- Matt Fey, Portland Leather Goods

Simpli Scaled kept improving the funnels through weekly split tests and performance reviews. That work helped Portland Leather Goods achieve a 300% increase in post-purchase revenue per visit.

Upsell revenue and conversion improved. Having specialists look after the program also meant the ecommerce team could stay focused on the website.

It’s the same approach the business takes with other specialist roles: give people the time to focus on what they know best. The internal team could concentrate on getting the first order, while Simpli Scaled worked on what happened next.

“Our internal team should be working on the most important conversion, the first order. Taking post-purchase off their plates and giving it to a team that knows what works was a big deal.”

- Matt Fey, Portland Leather Goods

Portland Leather Goods now earns more after checkout in two ways: by helping shoppers find another product they want, and by introducing offers from other brands through Rokt Thanks.

With Simpli Scaled giving upsells dedicated attention, the internal team can stay focused on the store. And with Rokt Thanks running in the background, the thank-you page has become a steady source of revenue, without another product to make or ship.

Make more of the moment after checkout.

See what Rokt Thanks could add to your business.