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BFCM EDITION

Every order,
worth more.

Everything we launched this year has one job:
make you more money

Scroll to explore

Think  beyond
the checkout.

Higher  AOV
Happier  customers

real lift.
real merchants.

THE BFCM BRIEF

You're paying top dollar for every visitor this BFCM.
These six features make sure each one spends more throughout their buying journey.

06

PRODUCT
RELEASES

CONTENTS / 01—06

The experiment index.

SELECT A FEATURE
EXPLORE THE FINDINGS

EXPERIMENT 01

/

SUBSCRIPTION VALUE

Live

Subscription Upgrades

01

Lock in more subscriber value

Drive longer-lasting customers by upselling to higher-value plans after checkout

CAPABILITIES

01

Earn more revenue from day one by upgrading subscribers to longer plans

Move a monthly subscriber to a quarterly plan the moment they've bought, securing multiple cycles of revenue upfront.

02

Convert one-time buyers to subscribers

Upgrade a one-time order to a subscription right after checkout, refunding what the customer paid and charging the subscription price instead.

03

Upsell subscribers to a bundle that fits what they just bought

Trade the single-product plan they just started for a bundle that complements it, raising the value of every recurring order.

Learn More

OBSERVATION 01 / 01

auto

Jake Honing

Ecommerce Senior Manager, IQBar

"Aftersell's new Post-Purchase Subscription Upgrade feature has been super exciting for IQBAR as it creates an easy solution to upsell consumers into larger pack sizes or larger subscriptions. Early results are super promising and setup was very simple."

01

Finding 01

More value,
same customer

1 in 4

customers convert

AFTERSELL LAB // RESEARCH FINDINGS

01

FIELD EVIDENCE

Learn how Grüns turns one billing cycle into three after checkout with Subscription Upgrades.

SUBSCRIPTION UPGRADES

Read the story

Chris Scott

The Absorption Company

"Aftersell's post-purchase subscription upgrade has been an unreal lever for The Absorption Company. It's basically revenue out of nowhere, and since it's subscriptions, the gains actually stick around in LTV. We catch people right after they buy, when intent is still high, and it pays off big."

EXPERIMENT 02

/

MERCHANDISING LOGIC

Live

Strategies

02

Put your best offer forward

Strategies give you smarter control over which products are recommended post-purchase. The offer a shopper sees adapts to what they bought, what’s available, and the merchandising rules you set.

CAPABILITIES

01

Decide your own logic

Build reusable merchandising rules around collections, tags, price bands, metafields and customer data.

02

Never lose an offer

Set prioritized fallbacks that keep every offer slot filled, even when your first pick sells out.

03

Test and optimize

A/B test your strategies to learn which pairings, rules and fallbacks earn the most.

Learn More

OBSERVATION 02 / 01

auto

02

Finding 02

Less Guesswork,
More Matches

86%

decrease in offer no-show rates

AFTERSELL LAB // RESEARCH FINDINGS

02

FIELD EVIDENCE

Check out how True Classic reduced its no-show rate from 15% to 2% with Strategies

STRATEGIES

Read the story

EXPERIMENT 03

/

CUSTOMER INCENTIVES

Live

Sweepstakes

03

Motivate customers to say yes

Motivate customers to accept post-purchase offers by turning every upsell into a chance to win a prize.

CAPABILITIES

01

Entries that convert

Enter customers into a chance to win the prize, motivating them to accept your offer at the same time.

02

No effect on conversion

Entries happen automatically with no forms, no email capture, and no effect on conversion.

03

Reward without spending

The shared prize pool means you never pay for the prize yourself, and Shared Sweeps handles all the legal and compliance.

Learn More

OBSERVATION 03 / 01

auto

03

RESEARCH NOTE 03

Turns Maybe
Into Yes

A reason
to say yes

Automatic entries. No extra steps.

AFTERSELL LAB // RESEARCH FINDINGS

03

LAB NOTES

Shared
prize pool

The shared prize pool means you never pay for the prize yourself, and Shared Sweeps handles the legal and compliance.

Sweepstakes

A Little Extra
Motivation

EXPERIMENT 04

/

PRE-CHECKOUT VALUE

Live

Aftersell Cart

04

Turn every cart into additional revenue

An AI-powered cart that builds from a prompt, ships with 18+ upsell and cross-sell widgets, and shows each shopper the offer that fits, before they ever reach checkout.

CAPABILITIES

01

Build with AI, carry it anywhere

Screenshot a cart you admire, paste the prompt into your LLM, and drop the code straight in. Live in under 5 minutes, no code or theme edits.

02

Grow every order

One-click upsells and cross-sells, subscription upgrades, and progress bars that show shoppers how close they are to free shipping, from 18+ widgets built to lift AOV.

03

Show every shopper the right offer

Set simple rules, a VIP tag, a product already in the cart, a subtotal, a shipping country, and the cart checks each shopper in real time and serves the offer that fits.

Learn More

OBSERVATION 04 / 01

auto

Halli Rainer

Digital Experience & CRO Manager,
Medterra

"In our industry, there are a lot of differing regulations state-to-state. Aftersell makes it easy to create strategies and guardrails and apply these to all elements of the cart, including gifts and upsells. The testing capabilities allow us the flexibility we've always enjoyed for on-site content, now on the cart as well. It's incredibly helpful to have everything we need for cart, checkout, and post-purchase all in one place."

04

Finding 04

More Before
Checkout

15%

higher AOV

AFTERSELL LAB // RESEARCH FINDINGS

04

LAB NOTES

Before
checkout

Surface relevant add-ons, complementary products, and higher-value offers directly in the cart.

AFTERSELL CART

AOV Starts
Earlier

Tim Bauman

Groove Life

"We’ve offered mystery ring rewards and customized the cart using the various custom templating options so customers could choose their size right within the cart. Being able to build experiences on top of the existing cart Reward system allows us to really personalize our rewards to the brand."

EXPERIMENT 05

/

ADDITIONAL PROFIT

Live

Monetization with Rokt Thanks

05

More surfaces to drive additional profit

Earn an extra $0.30–$0.80 per order with brand-safe offers on your thank you page, account pages, and other Shopify app surfaces already in your stack.

CAPABILITIES

01

Earn in more surfaces

Turn account pages and apps surfaces like Tapcart and Aftership into profit streams, right alongside your thank you page.

02

Stay in control

Block competitors, set frequency, and choose offers from premium, trusted brands only.

03

Zero impact on your customers

Show clean, relevant offers that never touch your conversion or retention.

Learn More

OBSERVATION 05 / 01

auto

05

Finding 05

Extra Revenue,
Built In

30%

incremental revenue lift

AFTERSELL LAB // RESEARCH FINDINGS

05

FIELD EVIDENCE

Jones road logo

Learn how Jones Road Beauty generated $56,000+ in pure profit with Rokt Thanks

MONETIZATION WITH ROKT

Read the story

EXPERIMENT 06

/

ANALYSIS

Live

Aftersell MCP

06

Ask your store anything

Connect your upsell data to AI assistants like Claude and ask anything: which offers convert, what lifted AOV, what changed this week, and much more.

Book a demo

OBSERVATION 06 / 01

auto

Will Moran

Ridge

"Connecting Aftersell MCP to Claude let us kill our clunky manual reporting. Now our team gets scheduled monthly reports in Slack, formatted with exactly the numbers that matter to our business. The MCP is what makes this so accessible — any Aftersell user could build the same thing."

06

RESEARCH NOTE 06

Insight,
On Command

Ask your store anything

Connect your upsell data to AI assistants.

AFTERSELL LAB // RESEARCH FINDINGS

06

LAB NOTES

Your store.
Your data.

Ask which offers convert, what lifted AOV, and what changed this week.

AFTERSELL MCP

Ask Better
Questions

Magda Kornak

Ecommerce Manager, Qure Skincare

"We just drop the link to the live offer page, no screenshots needed. It reads the actual copy straight off the page, checks it against our internal compliance rulebook (claim language, banned words, credentials), and pairs that with the underperforming step's numbers to hand back specific, already-compliant copy to test next, tied to the exact step that needs it."

FIELD REPORT / 01

1 → 3

billing cycles

Learn how Grüns turns one billing cycle into three after checkout with Subscription Upgrades.

Learn More

FIELD REPORT / 02

15% → 2%

offer no-show rate

Check out how True Classic reduced its no-show rate from 15% to 2% with Strategies.

Learn More

FIELD REPORT / 03

$56,000+

in pure profit

Learn how Jones Road Beauty generated $56,000+ in pure profit with Rokt Thanks.

Learn More