
BFCM EDITION
RESEARCH & DEVELOPMENT
SIX FEATURES. ONE MISSION.
Every order,
worth more.
Everything we launched this year has one job:
make you more money
Scroll to explore
Think beyond
the checkout.

Higher AOV
Happier customers

real lift.
real merchants.
THE BFCM BRIEF
You're paying top dollar for every visitor this BFCM.
These six features make sure each one spends more throughout their buying journey.
06
PRODUCT
RELEASES
CONTENTS / 01—06
The experiment index.
SELECT A FEATURE
EXPLORE THE FINDINGS
EXPERIMENT 01
Live
Subscription Upgrades
1 in 4
customers convert


EXPERIMENT 02
Live
Strategies
86%
decrease in offer no-show rates


EXPERIMENT 03
Live
Sweepstakes
Motivate customers
to say yes


EXPERIMENT 04
Live
Aftersell Cart
15%
higher AOV


EXPERIMENT 05
Live
Monetization with Rokt Thanks
30%
incremental revenue lift


EXPERIMENT 06
Live
Aftersell MCP
Ask your store
anything


EXPERIMENT 01
/
SUBSCRIPTION VALUE
Live
Subscription Upgrades
01
Lock in more subscriber value
Drive longer-lasting customers by upselling to higher-value plans after checkout
CAPABILITIES
Learn MoreOBSERVATION 01 / 01
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Longer subscription plans

One-time order to subscription

Subscription bundles

Jake Honing
Ecommerce Senior Manager, IQBar

"Aftersell's new Post-Purchase Subscription Upgrade feature has been super exciting for IQBAR as it creates an easy solution to upsell consumers into larger pack sizes or larger subscriptions. Early results are super promising and setup was very simple."
01
Finding 01
1 in 4
customers convert
AFTERSELL LAB // RESEARCH FINDINGS
01



FIELD EVIDENCE
Learn how Grüns turns one billing cycle into three after checkout with Subscription Upgrades.
SUBSCRIPTION UPGRADES
Read the story

Chris Scott
The Absorption Company

"Aftersell's post-purchase subscription upgrade has been an unreal lever for The Absorption Company. It's basically revenue out of nowhere, and since it's subscriptions, the gains actually stick around in LTV. We catch people right after they buy, when intent is still high, and it pays off big."
EXPERIMENT 02
/
MERCHANDISING LOGIC
Live
Strategies
02
Put your best offer forward
Strategies give you smarter control over which products are recommended post-purchase. The offer a shopper sees adapts to what they bought, what’s available, and the merchandising rules you set.
CAPABILITIES
Learn MoreOBSERVATION 02 / 01
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Merchandising rules

Product recommendations across touchpoints

A/B testing strategies
02
Finding 02
86%
decrease in offer no-show rates
AFTERSELL LAB // RESEARCH FINDINGS
02



FIELD EVIDENCE
Check out how True Classic reduced its no-show rate from 15% to 2% with Strategies
STRATEGIES
Read the story
EXPERIMENT 03
/
CUSTOMER INCENTIVES
Live
Sweepstakes
03
Motivate customers to say yes
Motivate customers to accept post-purchase offers by turning every upsell into a chance to win a prize.
CAPABILITIES
Learn MoreOBSERVATION 03 / 01
auto


Sweepstakes post-purchase offer

Automatic sweepstakes entries

Shared prize pool
03
RESEARCH NOTE 03
A reason
to say yes
Automatic entries. No extra steps.
AFTERSELL LAB // RESEARCH FINDINGS
03



LAB NOTES
Shared
prize pool
The shared prize pool means you never pay for the prize yourself, and Shared Sweeps handles the legal and compliance.
Sweepstakes

EXPERIMENT 04
/
PRE-CHECKOUT VALUE
Live
Aftersell Cart
04
Turn every cart into additional revenue
An AI-powered cart that builds from a prompt, ships with 18+ upsell and cross-sell widgets, and shows each shopper the offer that fits, before they ever reach checkout.
CAPABILITIES
Learn MoreOBSERVATION 04 / 01
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Build with AI

Cart upsells and recommendations

Strategies-powered recommendations

Halli Rainer
Digital Experience & CRO Manager,
Medterra

"In our industry, there are a lot of differing regulations state-to-state. Aftersell makes it easy to create strategies and guardrails and apply these to all elements of the cart, including gifts and upsells. The testing capabilities allow us the flexibility we've always enjoyed for on-site content, now on the cart as well. It's incredibly helpful to have everything we need for cart, checkout, and post-purchase all in one place."
04
Finding 04
15%
higher AOV
AFTERSELL LAB // RESEARCH FINDINGS
04



LAB NOTES
Before
checkout
Surface relevant add-ons, complementary products, and higher-value offers directly in the cart.
AFTERSELL CART


Tim Bauman
Groove Life

"We’ve offered mystery ring rewards and customized the cart using the various custom templating options so customers could choose their size right within the cart. Being able to build experiences on top of the existing cart Reward system allows us to really personalize our rewards to the brand."
EXPERIMENT 05
/
ADDITIONAL PROFIT
Live
Monetization with Rokt Thanks
05
More surfaces to drive additional profit
Earn an extra $0.30–$0.80 per order with brand-safe offers on your thank you page, account pages, and other Shopify app surfaces already in your stack.
CAPABILITIES
Learn MoreOBSERVATION 05 / 01
auto


Rokt offers in Aftership and Tapcart

Trusted brands and competitor controls

Offers outside the purchase flow
05
Finding 05
30%
incremental revenue lift
AFTERSELL LAB // RESEARCH FINDINGS
05



FIELD EVIDENCE
Learn how Jones Road Beauty generated $56,000+ in pure profit with Rokt Thanks
MONETIZATION WITH ROKT
Read the story
EXPERIMENT 06
/
ANALYSIS
Live
Aftersell MCP
06
Ask your store anything
Connect your upsell data to AI assistants like Claude and ask anything: which offers convert, what lifted AOV, what changed this week, and much more.
Book a demoOBSERVATION 06 / 01
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Aftersell MCP analysis

Will Moran
Ridge

"Connecting Aftersell MCP to Claude let us kill our clunky manual reporting. Now our team gets scheduled monthly reports in Slack, formatted with exactly the numbers that matter to our business. The MCP is what makes this so accessible — any Aftersell user could build the same thing."
06
RESEARCH NOTE 06
Ask your store anything
Connect your upsell data to AI assistants.
AFTERSELL LAB // RESEARCH FINDINGS
06



LAB NOTES
Your store.
Your data.
Ask which offers convert, what lifted AOV, and what changed this week.
AFTERSELL MCP


Magda Kornak
Ecommerce Manager, Qure Skincare

"We just drop the link to the live offer page, no screenshots needed. It reads the actual copy straight off the page, checks it against our internal compliance rulebook (claim language, banned words, credentials), and pairs that with the underperforming step's numbers to hand back specific, already-compliant copy to test next, tied to the exact step that needs it."
Expert feedback.
View all field reports →
FIELD REPORT / 01
1 → 3
billing cycles
Learn how Grüns turns one billing cycle into three after checkout with Subscription Upgrades.
Learn More
FIELD REPORT / 02
15% → 2%
offer no-show rate
Check out how True Classic reduced its no-show rate from 15% to 2% with Strategies.
Learn More
FIELD REPORT / 03
$56,000+
in pure profit
Learn how Jones Road Beauty generated $56,000+ in pure profit with Rokt Thanks.
Learn More
