Collars & Co.

Collars & Co. and the Dress Collar Polo™ was created for people that hated wearing dress shirts under their sweaters and jackets everyday to work. It’s uncomfortable, hot, a pain to get on and then after wearing them, they’d have to have their expensive dress shirts dry cleaned.

In 2023, Justin Baer, the founder of Collars & Co. when onto Shark Tank to pitch the Sharks his business. At the time, he already had a successful business with millions in sales. After an intense battle with the Sharks, Collars & Co. secured a deal with Mark Cuban and Peter Jones on the show!

Customize checkout & create post purchase upselling campaigns

Collars & Co. was facing a challenge in customizing their checkout process to improve conversion rates and drive incremental revenue. They wanted to do so while ensuring that everything stayed on brand. They needed a solution that would seamlessly integrate with their existing checkout experience and maintain a cohesive brand identity throughout the customer journey. With AfterSell's Ultimate Upselling Platform, Collars & Co. found the perfect solution.

Collars & Co. was just looking to showcase upsell items to their customers. Being a successful brand, they were looking to scale and increase their AOV.

“We needed a simple and powerful app to showcase some upsell items to our customers.”

— Justin Baer

AfterSell’s Ultimate Upselling Platform

“We didn't have anything in place. The setup with AfterSell was seamless. The success team there helped us get our campaign up and running in one call. We are extremely happy with how AfterSell has helped Collars & Co. grow our revenues.”

Using AfterSell, Collars & Co. generates an additional $100,000+ in incremental revenue every month! They take advantage of AfterSell’s powerful new checkout extensibility feature released in October 2022 that is exclusively available to Shopify Plus merchants. This drives a large chunk of their revenue with AfterSell.

Upgrading to Shopify Plus offers several benefits, including access to the powerful checkout extensibility feature. With checkout extensibility, like what Collars & Co. has utilized, Shopify Plus merchants can customize their checkout process which drives meaningful incremental revenue as well as increased conversion rates using content widgets as seen on Collars & Co.’s checkout.

Shopify Plus also offers other exclusive features and benefits, such as increased scalability, better support, and lower payment processing fees. If you're looking to take your store to the next level and generate extra revenue, upgrading to Shopify Plus and utilizing AfterSell’s checkout extensibility feature can be a game changer for your business.

The AfterSell team has worked closely with Collars & Co. to determine their strategy and achieve incredible conversion rates. Their setup includes checkout upsells and content widgets, and their post purchase funnel setup has upsells AND downsells. This means that when someone declines the first post purchase offer, they show another offer which is a second opportunity to convert! They’ve also setup a storewide discount popup on the thank you page that only shows when customers return to the page. Our data suggests that customers return to the thank you page 3 times on average per purchase. The storewide discount popup gives Collars & co. a chance to convert the customer when they return. In fact, the thank you page is driving 40% of the post purchase revenue for them.

We’ve had tremendous results for Collars & Co. with the AfterSell platform and continue to work with them to find new ways to increase revenue and performance.

• $100,000+ total incremental monthly revenue
• 27% take rate on checkout offers
• $60+ average upsell value on post purchase offers