SwimOutlet

SwimOutlet had a problem most ecommerce teams know all too well: they were leaving money on the table after checkout. The brand (one of the largest online retailers in swimwear) was already executing upsells at checkout and on product detail pages (PDPs). But the post-purchase flow? It was a dead zone.

• No upsell strategy
• No incremental revenue
• No bandwidth to build a custom in-house solution

“We're a resource-constrained team. We knew there was opportunity in the post-purchase window, but we needed a plug-and-play solution that wouldn’t drain dev time.”

Dayna Pietrantoni, VP of Marketing

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The marketing team had considered building their own post-purchase flow, but it was a non-starter. Their internal systems were already complex, and the lift for engineering was too high to justify. That meant shoppers who just completed a transaction (when buying intent is at its peak) were exiting without seeing relevant add-ons or bundled offers.

“We weren’t trying to fix a broken system. We just didn’t have a system at all for post-purchase. It was whitespace we hadn’t activated.”

Dayna Pietrantoni, VP of Marketing

And with no ability to personalize those offers based on the customer’s order, SwimOutlet risked coming across as generic or irrelevant.

That changed with Aftersell. Discovered through Shopify’s app ecosystem, Aftersell’s ease of implementation and frictionless UX stood out immediately.

“It was incredibly easy to use and had a low lift. The dashboard is intuitive, updating products is seamless, and we can act quickly based on analytics. For a lean team like ours, that’s gold.”

Dayna Pietrantoni, VP of Marketing

Even more importantly, it worked. Aftersell didn’t just add a new step to the funnel – it added a high-performing one.

SwimOutlet launched Aftersell’s post-purchase upsells and immediately saw results:

• 💰 15-18% increase in AOV on orders that included post-purchase conversions
  📈 2.5-3% total revenue lift just from the post-purchase funnel

Dayna sums it up:

“After implementing Aftersell, we saw lifts in key metrics that directly impacted our bottom line. Aftersell aligns with our merchandising goals to increase revenue and supports our customer philosophy by offering relevant products at just the right moment.”

Dayna Pietrantoni, VP of Marketing

Bonus: Aftersell also helped SwimOutlet land placement through Rokt Thanks, adding a small but meaningful boost in affiliate income and visibility.

What’s next: unlocking full-funnel upsells

While the results have been impressive, SwimOutlet knows they’re only scratching the surface. The team plans to roll out Aftersell in checkout and PDP environments next, and they’re testing integrations with third-party recommendation engines to make post-purchase offers even more personalized.

“We're just getting started. Once we integrate personalized recommendations and expand into checkout, it could easily be a top 10 tech stack investment.”

Dayna Pietrantoni, VP of Marketing

Ready to maximize revenue without extra lift?

SwimOutlet didn’t need to reinvent their tech stack. They just needed a smarter way to monetize the moments after checkout. In under a week, they added a new revenue stream with no dev bottlenecks.

👉 If you’re a lean team looking to grow AOV and unlock post-purchase revenue fast, Aftersell is your easiest win.