Harry's
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-40%
lower CPA than benchmark in the U.S.
3.2%
conversion rate on traffic from Rokt Ads
Overview
Challenge
Harry’s is known for being one of the original DTC disruptor brands. Customers were tired of overpaying for over-designed razors, so they launched a brand that’s committed to simple, high-quality products at a fair price. Since then, Harry’s has expanded across all men’s personal care categories. As they operate globally with ever-increasing competition, the team is constantly on the lookout for new acquisition channels that can drive meaningful growth.
Solution
By partnering with Rokt Ads, Harry’s opened up a global channel to acquire new customers across the US, Canada, the UK, and in Germany. Through Rokt, Harry’s could find customers in the buying mindset by serving native ads on the confirmation pages of premium ecommerce sites.
Results
Harry’s saw early success, leveraging Rokt Ads’ verified audiences to accurately target their best prospects. That same verified data lets Harry’s accurately measure conversion using Rokt’s hashed email integration. Seeing potential in Rokt’s global reach, Harry’s expanded their work with Rokt Ads into Canada, the UK, and Germany.
