Grove Collaborative
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6%
average click-through rate
29x
more acquisitions at the same efficiency
Overview
Challenge
Grove Collaborative, a leading online retailer for sustainable home and personal care products, needed an innovative solution to sustain their rapid growth rate as efficiency decreased on traditional channels. Grove wasn’t just looking for quick conversions–it was important that they reached customers who would have a high lifetime value and would increase second-order rates.
Solution
With Rokt, Grove was able to:
• Rapidly launch a pilot campaign thanks to Rokt’s streamlined, native ad formats
• Deliver viewable and native ads to customers on the confirmation pages of premium ecommerce sites
• Identify high-converting audiences and maximize acquisitions at an efficient CPA
Results
Grove found instant success on Rokt Ads. They rapidly scaled their acquisitions without compromising efficiency, with the help of Rokt’s machine learning tools.
