Flamingo
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-60%
lower CPA than benchmark
+80%
uplift in conversion rate
+350%
uplift in weekly conversions
Overview
Challenge
Flamingo, a popular DTC women’s personal care brand, was looking to diversify their marketing mix as efficiencies decreased across their mainstream channels. They were looking for an innovative way to efficiently reach new customers who were ready to convert on their offers.
Solution
With Rokt Ads, Flamingo was able to:
• Deliver highly viewable, native ads on the confirmation pages of premium ecommerce sites
• Uncover high-converting audiences and automatically optimize campaigns for efficiency
• Quickly test new offers through a simple creative set up to dramatically increase conversions
Results
Through Rokt, Flamingo quickly captured the attention of consumers spending online and discovered high-value audiences they had not previously considered. With the help of machine learning tools and creative testing, Flamingo dramatically scaled acquisitions while increasing efficiency and driving significant performance uplifts.
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