%201.svg){kind=logo}
Rokt has taken off as an acquisition channel for us in many ways. It’s a unique product where you can reach a very qualified, transactional customer, something you may not be privy to otherwise.
Flamingo, a popular DTC women’s personal care brand, was looking to diversify their marketing mix as efficiencies decreased across their mainstream channels. They were looking for an innovative way to efficiently reach new customers who were ready to convert on their offers.
With Rokt Ads, Flamingo was able to:
• Deliver highly viewable, native ads on the confirmation pages of premium ecommerce sites
• Uncover high-converting audiences and automatically optimize campaigns for efficiency
• Quickly test new offers through a simple creative set up to dramatically increase conversions
Through Rokt, Flamingo quickly captured the attention of consumers spending online and discovered high-value audiences they had not previously considered. With the help of machine learning tools and creative testing, Flamingo dramatically scaled acquisitions while increasing efficiency and driving significant performance uplifts.
