“Communication was fast and effective on Slack. We were all setup in just a few days! Clearly we are getting fantastic results and the app is more that paying for itself already.”
Bhu Foods' mission is to improve people's lives by helping them reduce their sugar intake. They accomplish this by creating delicious products that are low in sugar, high in fiber, and have clean labels. As a conscious company, Bhu Foods aims to exceed their customers' expectations, meet the needs of their employees and community, and protect the environment.
Post-purchase strategy can be complex and difficult to understand, requiring expertise in areas such as marketing and CRO. However, running post-purchase offer campaigns with certain providers and apps becomes even more difficult due to the complexity of the interfaces and limited support offered by the other providers. This is exactly the problem that BHU Foods ran into:
“Our funnels were not working well for us and we had very little support. We don't have anyone on our team who truly understands CRO or post purchase strategy. We were blindly using other apps that provide no support or direction. We did find some success with these apps, but we weren't driving sales in the way we were hoping to.”
AfterSell's interface is not only simple to use, but it also allows for the creation of highly complex and personalized funnels. This enables BHU Foods to create tailored post-purchase offers for each customer, increasing the likelihood of conversion. In addition, AfterSell offers the unique ability to “upgrade to subscription” post purchase using any subscription provider on Shopify. For BHU Foods this was done using Recharge.
Moreover, AfterSell's platform allowed BHU Foods to create on-brand end customer journeys and split test to iterate on their offers and designs. Alongside this, AfterSell provides a variety of templates and customization options to ensure that the post-purchase experience aligns with the company's branding and voice.
“We chose to use AfterSell since they provided a guarantee on our ROI. The interface in the demo was super straightforward. And they offered a free trial period. It was a no-brainer to give them a try.”
AfterSell provided a managed service to BHU Foods via Slack, handling all of the strategy, funnel creation, and implementation. This allowed BHU Foods to focus on their core business while AfterSell took care of the post purchase offers with their guidance along the way.
BHU Foods and AfterSell collaborated to create 16 funnels, with 15 of them being highly targeted towards converting shoppers to subscriptions for the products they purchased. The remaining funnel was a "catch-all" for customers who did not fit into the other 15 funnels. With AfterSell's support, BHU Foods was able to implement effective post-purchase strategies, driving a 27% conversion rate on their offers and upgrade many customers to a subscription, generating long term revenue.
“As for the setup, it was dream. AfterSell handled all of the setup for us, suggesting strategies and funnels based on our needs. Communication was fast and effective on Slack. We were all setup in just a few days! Clearly we are getting fantastic results and the app is more that paying for itself already.”
