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AfterSell has been acquired by Rokt

January 12, 2024

AfterSell has been acquired by Rokt

We have some exciting news to share with you!

We are delighted to announce that AfterSell (including UpCart), has been acquired by Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper.

The AfterSell journey began over four years ago with the vision of helping merchants unlock higher profitability. The synergy we discovered with the Rokt team, particularly their focus on unlocking value during the transaction moment, confirmed the natural fit with our mission.

So, what does this mean for you?

Get ready to make even more profit from AfterSell, powered by Rokt.

By joining Rokt, we will be able to more than triple the investment into AfterSell. This means enhanced product functionality across cart, checkout, and post-purchase, as well as the introduction of brand new upsell types. This also means expanding our customer success team to ensure an exceptional experience for you.

Rokt's impressive machine learning platform, refined over the last decade, handles billions of global transactions each year for industry leaders like Wayfair, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, and HelloFresh. By joining Rokt,we are able to bring you access to the platform and network that these large enterprises use. Rokt’s technology will enable improved AI upsell performance in AfterSell, will unlock a new way to boost profit with unique third-party offer placements, and much more.

Lastly and most importantly, we extend our heartfelt gratitude to you. None of this would be possible without your continued support, and for that, we are sincerely thankful.

We are genuinely excited about this next chapter and firmly believe that the best is yet to come. We are dedicated to building the go-to AOV boosting platform for Shopify and want to emphasize our commitment to supporting you and your business.

Please note that there is no immediate action you need to take on your end. You can access AfterSell and UpCart in the same way as you currently do from within Shopify. The apps will continue to work as is, without the need to make any changes on your end.

Feel free to reach out if you have any questions or view our FAQ sheet; we're here for you every step of the way!


Armon, Dhruv, Landon, Varun and the entire AfterSell team

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