How Tushy increased revenue per visitor by 10% using Aftersell

Tushy is on a mission to change how Americans think about bathroom hygiene. With over 2.5 million customers and a growing range of bidets and wellness products, they’re not just selling better hygiene – they’re redefining an entire category.

But even a category leader hits moments of friction.

Tushy’s add-to-cart rate was strong, but their team saw a clear drop-off between cart and checkout. The brand needed a sharper funnel and smarter upsell moments to boost revenue without adding friction.

They’d been using Rebuy, but it wasn’t enough.

• No built-in A/B testing
• Limited support
• Revenue left on the table

“There’s always an opportunity cost to switching. But support, flexibility and performance are everything in this space.”

Isabel Petty, Ecommerce Director at Tushy

After getting familiar with Aftersell via their work with Rokt, the Tushy team made the switch, and it paid off fast.

Aftersell rebuilt their entire side cart experience with faster performance, better UX, and built-in A/B testing. This unlocked Tushy’s ability to:

• Run tests on upsell products, messaging, and trust signals
• Improve the checkout experience while preserving brand simplicity
• Launch post-purchase offers immediately after the thank you page

A standout win? Testing discounts post-purchase.

Offering a second bidet for 10% off outperformed a 20% discount, boosting the take rate and protecting margins.

Tushy saw measurable gains across the funnel:

• Revenue per visitor jumped by at least 10%
• Average order value nearly doubled in many post-purchase upsells
• Checkout conversion rate improved by ~5%
  

For example, one post-purchase offer yielded up to $18 per visitor in additional revenue. And because these are post-payment, they don’t require extra ad spend.

“Aftersell has helped us optimize for our most important metric – revenue per visitor. We were just guessing before. Now we test everything.”

Isabel Petty, Ecommerce Director at Tushy

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Just as importantly, Aftersell’s team made it easy.

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“The day we launched our new cart, there were hiccups, as always. But I had their engineers in Slack with me making live updates. Everything was fixed and live by the end of the day.”

Isabel Petty, Ecommerce Director at Tushy

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And the support didn’t stop there. Aftersell’s team keeps Tushy moving forward with proactive testing ideas and insights that help them stay lean, data-driven and focused on growth.
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Summary

Tushy didn’t need a better upsell app. They needed a better upsell partner.

Aftersell empowered Tushy with faster deployment, smarter A/B testing and the expert support to keep iterating. From cart to checkout and to post-purchase, Tushy is now converting more, and converting smarter.

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“I would absolutely recommend downloading the app immediately and getting started. Leverage the support team – they’re the differentiator.”

Isabel Petty, Ecommerce Director at Tushy

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Want to see what Aftersell could do for your brand?

Aftersell helped Tushy launch in a day, boost revenue per visitor by 10%, and test their way to more margin. You could be next.