“AfterSell crushed it for us—from a white-glove experience over Slack to testing offers, I have never seen a Shopify app go this far to make their customers successful...”
Established by Oliver Brocato in 2021, Tabs Chocolate is a DTC chocolate brand that infuses effective ingredients to enhance your sexual experience. It’s worth noting that Oliver scaled the brand to eight figures in revenue within 2 years.
Oliver attributes this monumental growth to his unconventional marketing strategy, focusing primarily on UGC and influencer partnerships on the world’s fastest-growing social platform, TikTok. He also implemented a well-structured funnel which prioritized a premium brand identity to attract shoppers willing to pay a higher price.
While Tabs was growing fast, Oliver wanted to find ways to leverage the most out of his existing funnel. This meant increasing AOV without increasing the prices any further.
Post-purchase upsells aren’t new to Tabs. Although it brought in some revenue, it wasn’t enough to make a dent. Before using AfterSell, Tabs was using Zipify OCU to run an upsell offer with their hero product (sex chocolate). They also had a second offer which was an ebook that had a low opt-in rate.
“I have heard from ecom maestros that post-purchase upsells can be a great source of revenue. I simply didn’t believe we were firing on all cylinders with our current setup,” said Oliver.
The revenue/visit* while using Zipify OCU was $2.68/visit, which could be better for a business with eight figures in revenue.
*A visit is a unique view of a post-purchase offer page. If a customer views multiple offers on a single order, it will be counted as one visit. Revenue per visit is the recommended way to measure performance over time.
Oliver then installed AfterSell, hoping for better post-purchase upsell revenue and customer experience. Our team immediately started testing what offers would work well.
We first tried the existing offer—one box of chocolate followed by the ebook as an upsell. Even while running the exact offer implemented by Zipify OCU, AfterSell performed better due to its superior CRO. Nonetheless, we knew we could do even better. So, we started testing new offers.
We changed the offer to “Add 2 extra boxes and get 50% off + free shipping.” This offer picked up quickly, and we saw an instant increase in upsell revenue.
But we didn’t stop there. We started showing shoppers a higher bulk quantity offer if they accepted it, which increased the revenue/visit even further. But if they declined, we simply showed them a lower quantity offer (one box).
By following the above strategy, we were able to drive up the revenue/visit dramatically.
The new offer was an instant hit—the revenue/visit jumped by 168% to $4.96/visit, translating to $40,000/month in revenue attributed to AfterSell.
We continue to test different iterations of the same offer to ensure Tabs get the best out of our solution.
“AfterSell crushed it for us—from a white-glove experience over Slack to testing offers, I have never seen a Shopify app go this far to make their customers successful. Highly recommend AfterSell for all things post-purchase and checkout upsells,” remarked Oliver.
If you want to level up your post-purchase and checkout upsell game, schedule a demo with us today!
