Turning cart hesitation into loyalty with Upcart and Abra

Imagine your customer’s cursor hovering over the checkout button, only to vanish when reward tiers feel irrelevant or unclear. This disconnect costs merchants $18 billion annually in lost sales. But tools like Aftersell’s Upcart and Abra’s AI-powered promotions are flipping the script.

How cart personalization drives customer loyalty

61% of consumers say tailored promotions make them more likely to make a purchase, yet many brands still use one-size-fits-all discounts.

Upcart + Abra fix this gap in a few different ways. Upcart, a cart drawer app from Aftersell, is helping personalize and tailor every cart. And Abra fuels those carts with custom promotions.

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Together, we help brands:

• Display rewards clearly in the cart
• Seamlessly integrate Abra's promotional banners inside Upcart
• Boost AOV by 35%
• Improve conversions by 30% through strikethrough pricing

Brands like Good Protein generated $92k additional monthly revenue.

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What does this mean for you? You can now add:

• Tiered discounts with dynamic pricing. Showcase promotional rewards in the cart as customers add items.
• Tiered gifts. Reward customers with gifts across the entire shopping journey. Discount codes with anywhere – from product pages to checkout.
• Subscription gift with purchase. Tailor promotions to specific customer segments or subscription products, ensuring your offers are relevant and impactful.

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"If there is a certain style they have purchased in the past, make your offer only around their favorites. That is a way to make the offer feel personal and thought through for them."

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Daniel Patricio, Abra Promotions

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Setting it up

Here are some simple setup instructions.

1. Activate the integration. Activate your integration and create your first promotion. If you don't have an Abra account, install the app now. You can learn more about install and setup here.
2. Create Abra promotions. Set up a gift with purchase or tiered volume promotion.
3. Add your banners to promotions. Add the banners to the corresponding promotions, specifically to the cart template. They will get dynamically displayed in the cart drawer.
4. Test & launch. Ensure your banners and promotions display correctly in Upcart. Test with different scenarios to guarantee a flawless experience.

Learn more about Upcart here and reach out to our support team if you ever need help with the setup.

Enhance your cart with tailor promotions

Cart optimization should be ongoing. Remember to test, analyze, and refine your strategies to get the best results. Start with one or two strategies (we outline five great ideas here), then try others as you see success. Keep at it and keep experimenting until you find your unique recipe for success.