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Edit Shopify Checkout: How to Optimize Shopify Checkout for Best Results

Edit Shopify Checkout: How to Optimize Shopify Checkout for Best Results

Improving Your Shopify Checkout Page

If you're running a Shopify store, you know that the checkout process is crucial to your business.

In fact, many would say the checkout page is the most significant stage of the customer journey.

If you're not optimizing your checkout page, you're likely leaving money on the table.

In this guide, we'll show you how to edit your Shopify checkout page for the highest AOV and conversion rates imaginable!

aov checkout


Why Should You Edit the Checkout?

If you're not happy with the way your current checkout looks, or if you want to add some extra functionality to it, then editing the checkout is a great way to do so. Checkout customization is a powerful way to increase conversion rates and boost sales.

When done right, customized checkouts can provide a significant boost to your bottom line.

There are a three key reasons why you might want to customize your checkout:


1. On Brand Experience

First, it gives you more control over the branding and look of your store.

You can use this opportunity to make sure that your store's overall aesthetic is consistent with the look of your checkout page.

This can help create a better sense of trust and credibility with potential customers.

branded checkout


2. Increase Conversion Rate

Second, editing the checkout page can help you increase conversion rates.

By including relevant information like FAQs, you can directly answer customer concerns.

This can encourage more people to complete their purchase, and ultimately result in more sales for your business.


3. Boost Average Order Value

Finally, customizing the checkout page can also help you boost average order value.

This can be done by showing upsells and cross-sells, commonly referred to as "Order Bumps" in the checkout.

For example, if someone is buying shoes, you could cross sell them on socks.

order bump sock cross sell in checkout

Including relevant upsells and cross-sells can encourage customers to buy more from your store, which can have a significant impact on your bottom line.


How Can You Edit the Checkout?

If you're a Shopify Plus customer, you can fully modify the checkout page's layout using checkout.liquid and checkout.scss.liquid in your Shopify store's admin panel.

To edit the checkout page, simply navigate to Online Store > Themes > Edit HTML/CSS. From here, you can make changes to the checkout.liquid file to modify the page's layout, and the checkout.scss.liquid file to change its styling.

checkout edit code

Once you've made your changes, be sure to save your files and preview them before making your changes live. This will help you ensure that everything looks and works as it should before customers see it.

In June 2022 during the Shopify Editions release, Shopify announced checkout extensibility. Shopify is set to launch this for Shopify Plus stores in late September 2022.

shopify editions checkout announcement

This will allow more apps to build on top of Shopify checkout for Shopify Plus store.

At AfterSell, we're launching our Checkout update in late September 2022. AfterSell's checkout update will have the most comprehensive offering on the market with 12+ checkout widgets that can be customized to fit your needs.

Do you want an email update once Checkout editing is released to AfterSell? Sign up for updates here.


7 Widgets to Add to Your Checkout Page

Now that we know how to edit your Shopify checkout page, let's take a look at some of the things you can do to optimize it.

There are a few key elements that should be included on every checkout page. By ensuring that these elements are present, you can create a more efficient and user-friendly checkout experience for your customers.


1. Order Bump

An order bump, also commonly referred to as a checkout upsell, is an additional product or service that is offered to the customer at checkout.

This might be something like a gift wrap option, a second product, or e-book.

It can help increase the average order value by encouraging customers to add on additional items.

order bump


2. Timer Bar

Adding a timer bar to your checkout page can create a sense of urgency and encourage customers to complete their purchase.

This is especially effective if you're running a sale or promotion.

3. Trust Badges

Another element that can be helpful to include on your checkout page is trust badges.

Adding trust badges to your checkout page can help increase conversion rates by instilling confidence in potential customers.

trust badges

Trust badges can often be formatted in the form of a guarantee. This might be a money-back guarantee, satisfaction guarantee, or even a free shipping guarantee.

Including a guarantee on your checkout page can help build trust by providing transparency about the purchase while also encouraging customers to complete their purchase by reducing any uncertainty about the product or service being purchased.


4. Shipping Protection

If you're selling physical goods, it's important to include information about shipping on your checkout page. This might include things like shipping estimates, shipping insurance, and so on.

shipping protection


5. Social Proof

Social proof can be used to build trust and encourage customers to complete their purchase. This might be something like customer reviews or customer testimonials.

social proof


6.  Frequently Asked Questions

Another element that can be helpful to include on your checkout page is a Frequently Asked Questions (FAQ) section. This can be used to provide answers to common questions that customers might have about the product or service being purchased.

frequently asked questions

Including an FAQ on your checkout page can be helpful for a few reasons. First, it can help reduce confusion by providing answers to common questions. Second, it can help build trust by providing transparency about the purchase. Finally, it can encourage customers to complete their purchase by reducing any uncertainty about the product or service being purchased.


Run a Split Test and Compare Performance

Once you've implemented some or all of these optimization techniques, it's important to run a split test and compare the performance of your checkout page. This will help you determine which techniques are working best for your business and which ones you should continue to use.

Compare your customized checkout to a regular "blank" checkout. The key stats to look at are your conversion rate and the AOV. If you see a significant improvement in either of these metrics, then you know you're on the right track.


Conclusion

There are a number of optimization techniques that you can use to improve your Shopify checkout page.

By implementing these techniques, you can improve your conversion rate and increase your average order value.  In turn, this can help you increase your overall revenue.

Ready to give checkout editing a try? Add AfterSell to your Shopify store today!

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