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Overview

Shipping disruptions. Rising costs. And a Shopify Plus downgrade that eliminated key features.

For Curl Warehouse founder Sam, 2024 brought friction from every angle. But instead of throwing more dollars into acquisition, she looked inward – with one question in mind:

How can we grow revenue without adding more complexity to our workflow?

Challenge

Sam runs a tight ship. With over 2,000 SKUs and a 60% returning customer rate, Curl Warehouse isn’t new to ecommerce. But time is always short – and their existing upsell app wasn’t pulling its weight.

“It worked. But it was clunky. I don’t have time to custom configure everything. I want to just press a button and have it show up the way I want.”

On top of that, Shopify’s checkout customizations vanished after they moved off Plus, leaving a gap in the customer journey where important information and high-intent add-ons used to live.

Solution

Aftersell came recommended during their Shopify Plus trial. While other options required heavy lifting to implement, Aftersell was fast, intuitive, and “point-and-click easy.”

That ease mattered – because Curl Warehouse isn’t just about efficiency. They're also deeply values-driven.

“We’re our own customers. We don’t want AI in customer-facing roles. But using it to surface better data? That’s a win.”

Aftersell’s AI takes real customer behavior (from Shopify) and turns it into smart post-purchase offers – without needing Sam or her team to manually pair products.

And because it integrates into the full funnel – from cart drawer to checkout – Sam could also use it to surface important notices like shipping restrictions and pre-order conditions, helping avoid customer frustration and failed deliveries.

Results

With Aftersell, Curl Warehouse now earns an extra $1,000+ in monthly revenue from post-purchase offers alone. That lift is critical, especially in a year when shipping challenges continue to cut into trust and margins.

And the best part? They didn’t have to rebuild anything.

Benefits they called out:

  • + $1K/month in additional revenue

  • Fast setup, no dev work needed

  • AI-based product recommendations based on real buyer behavior

  • Custom checkout messaging triggered by cart content (e.g., for pressurized items)

  • Product discovery that boosts AOV and LTV organically

“Upsells like Aftersell are a no-brainer. You’ve already paid to get the customer – this helps make every order count.”

Want more value from the customers you already have?

Aftersell helped Curl Warehouse unlock new revenue streams, solve operational headaches, and create a better post-purchase experience, all without extra coding or dev time.

If you’re stretched thin but ready to grow smarter, not harder, Aftersell gives you the tools to make every transaction more valuable, starting today.

CASE STUDIES

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