How Pastreez boosted AOV by 20% with zero customer friction

When you're a family-run bakery selling delicate French macarons online, every order counts.

For Pastreez, run by husband and wife French chefs, maintaining premium quality and a seamless customer experience was non-negotiable. But after years in business, they knew something needed to shift to keep growing.

“I was just trying to increase the average order value.”

Anthony Rosemond, co-founder, Pastreez

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Pastreez had already optimized their cart drawer with promotions like free shipping, but space was tight. Adding more upsell prompts before checkout risked cluttering the user experience and disrupting their clean conversion-optimized flow.

They tested some pre-purchase solutions, but nothing stuck.

“We don’t send customers to a cart page – only a drawer. It’s very limited. We couldn’t afford to make it feel crowded or confusing.”

What they really needed was a way to increase revenue per order without touching the cart.

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What changed everything? The realization that post purchase upsells didn’t interfere with the checkout flow at all.

“That’s the game changer. It’s after the purchase, so it doesn’t affect the funnel. No friction for the customer.”

Pastreez implemented Aftersell and immediately noticed:

• A seamless visual match to their brand
• A user-friendly dashboard that mirrored Shopify’s simplicity
• Responsive support during setup
  

“It looked like our website, felt like our website, the customer journey stayed intact. That was key for us.”

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Pastreez ran a bold strategy: offering the most expensive item in a customer’s cart again at a discounted rate.

The result? Customers bit. Hard.

• Some orders doubled in value, adding $60-$70 in a single upsell
• One out of five customers took the post purchase offer
• Average order value rose 15–20% across the board
  

“If someone bought a macaron tower and we offered a second one at 30% off, people said yes. That was unexpected and huge.”

Even better, the app paid for itself within the first month.

What’s next: smarter testing, bigger wins

With the holidays approaching, Pastreez is ready to leverage Aftersell’s built-in A/B testing to fine-tune offers by use case – gifts vs. events – unlocking even more potential from each transaction.

“Even though we’re already seeing great results, we want to keep improving. The A/B testing will be a big part of that this season.”

The takeaway

Pain point solved: low AOV without cart clutter
How fast: revenue gains in the first month
What’s possible: big-ticket upsells with no friction

“If you’re a serious DTC brand – even if you’re a small family business like us – Aftersell is a top 10 Shopify app. Just try it. It’s a no-brainer.”

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