Join our next live session: Post-Purchase Upselling Masterclass đź’°

Back to case studies

Obvi's secret sauce: how AfterSell boosted AOV by $7.50 on top of $10K+ monthly profits with Network Offers

"...The highest revenue per transaction, highest average upsell value, and highest incremental revenue generated from their efforts... If you're not using AfterSell, you’re leaving money on the table.”

%
conversion rate
average upsell value
$10K
profit/month from Network Offers
$0.50c
profit per order with Network Offers
$7.50
increase in AOV with post-purchase upsells
Obvi's secret sauce: how AfterSell boosted AOV by $7.50 on top of $10K+ monthly profits with Network Offers
Customer
Obvi
Website
N/A
myobvi.com
Platform
Shopify Plus
Industry
Supplements

Overview

Obvi is a health and wellness brand co-founded by Ashvin Melwani. It initially focused on the collagen market and has rapidly grown since its inception in 2019. Later, they aimed to infuse fun into an industry dominated by unflavored and medicinal products. First, they added innovative flavors like fruity cereal and cocoa cereal. Then, they expanded their product line to address various health concerns – weight loss, hormonal imbalances, and immunity. Today, Obvi boasts over 100,000 members in their private Facebook group. They're also in major retailers nationwide including Walmart, Rite Aid and Vitamin Shoppe.

Challenge

Standing out in a crowded supplement market wasn't easy for Obvi. Competing against big names like Vital Proteins meant they had to justify their higher prices of $29.99 to $39.99. They needed to build a loyal community that saw value beyond just the product. They also had to find a way to stay profitable while competing with larger companies with much bigger marketing budgets.

Solution

AfterSell provided Obvi with the tools to overcome these challenges. Obvi implemented  1-click Post-Purchase Funnels and Network Offers to combat them.

The Post-Purchase Upsells increased Obvi's average order value (AOV) by approximately $7.50. This gave Obvi more wiggle room for customer acquisition.

"AfterSell’s Post-Purchase Upsells have allowed us to increase our AOV pretty substantially... It's been such a great tool and allows us to spend more on marketing."

At first, Ashvin was hesitant to install Network Offers. He quickly got convinced though:

"Network Offers have been a game-changer for us. Adding premium brands like Nike and Netflix to our thank-you page has not only increased our profits, but also enhanced our brand’s credibility.”

Results

The seamless integration has Obvi making anywhere from 30 to 50 cents profit per order. This puts an extra $10,000 in their account monthly!

“That extra $10,000 goes a long way."

AfterSell’s user-friendly tools significantly enhanced Obvi’s marketing efficiency and profitability. The customizable Post-Purchase Upsells aligned with Obvi's brand. This improved both conversion rates and customer satisfaction. Obvi increased AOV and leveraged Network Offers for additional profit. They reinvested that in marketing and community building, sustaining their growth trajectory.

Ashvin summed up AfterSell's impact perfectly:

"Working with the AfterSell team has been incredible. Moving to AfterSell was an easy decision because it boosts our AOV, lets us spend more on marketing, and those are two things any marketer loves to do."

Boost your sales by over 30%

Book a demo to learn how AfterSell can help you boost sales.

Book a demo

Join 30,000+ brands already on AfterSell

Curious how AfterSell can help increase AOV and customer retention? Let’s talk.