"...The highest revenue per transaction, highest average upsell value, and highest incremental revenue generated from their efforts... If you're not using AfterSell you’re leaving money on the table.”
Founded by 3 best friends, Obvi is a collagen brand made with super high quality, crazy researched ingredients to make you feel younger.
They grew from 0 to $40m in 40 months and sold collagen to hundreds of thousands of women.
And in doing so - these founders have gone through all the ups and downs you can imagine.
While they have 3 years of experience under their belt, there’s only so much bandwidth each individual can handle.
With this came the worst of it all – wasted effort!
The team were testing different ads, landing pages, and buy boxes, trying to increase AOV. Basically like any other DTC brands.
They tried the DIY angle – using web developers to build and their post purchase flows but…
Over and over again, they went through this painstaking & time wasting process of:
Ideating the concepts to test ⇒ working with developers to implement the test ⇒ bring it all to the finish line ⇒ only for it not to work
According to the CEO, Ronak Shah - it was as though they were trying to solve a hard puzzle (increasing AOV) with missing pieces (the right tech).
And… If you’ve ever tried to solve a puzzle with missing pieces, you know how damn hard that is!
Now back to the challenge.
The way this impacted Obvi on a granular level is they were spending extra efforts in order to hit their 5% AOV lift goal.
Their AOV didn’t move between $42 - $45.
And most importantly, they weren’t able to scale their spend when trying to gain those extra post purchase sales.
When they accepted that their custom development didn't have a way to see if any efforts were working, they changed gears to Shopify apps.
After evaluating their various options, Ash and team landed on AfterSell’s efficient and result-oriented focus.
Within the first 2 weeks of working with Obvi, they were able to achieve 2 things:
Using AfterSells platform – they were able to test new ways of increasing their AOV, revenue per order, and profit per transaction.
Here are their juicy results:
Within the first 2 weeks:
This isn’t a “hit it and quit it” situation. According to Ronak: “AfterSell constantly performs and is constantly improving and working throughout the partnership. “
Over the last 4 - 5 months, Obvi has seen $7 - $8 of revenue added per transaction with a 17-18% lift in AOV.
Wasted effort was a thing of the past.
What AfterSell tested and tried right out the gate worked from the beginning.
“No wasted efforts is super important because the way AfterSell works, they can see data and predict what can work quickly and if it doesn't, they can get the next test up and running quickly.”
And how much of Obvi’s teams’ time did this all take? 30 minute initial onboarding call. Overall 2 hours of their time. That’s it.
“AfterSell takes over and brings it to the finish line. “
The best part they noted is that AfterSell provided an easy process end to end.
AfterSell has a team of people who are dedicated to running the accounts and getting results for client.
Seeing the quick results, Obvi was open to another offer AfterSell had. A third party offers feature on the confirmation page.
This feature allows Shopify brands to show premium third party offers from brands like Disney+, HelloFresh, and Venmo on the order confirmation page. In doing so, they would earn profit each time a customer clicked “Yes, please!” on these offers.
As the sensible founders they are, Obvi’s team decided to test for 2-3 weeks
Look at what happened:
Why is that significant?
Well - it’s equivalent on a 15% contribution margin – upwards $3 in revenue per transaction.
This covers the shipping and fulfillment costs without any extra efforts on Obvi’s part.
With a higher AOV in one tool and an ad tool giving profit per transaction based on volume, Obvi was able to gain an extra 5 figures in revenue.
Total impact → 17% AOV lift + 6 figure incremental revenue growth
AKA both sides of the business benefitting.
“They're a tool that lives within your Shopify ecosystem, but also a service that is provided to get the highest revenue per transaction, highest average upsell value, and highest incremental revenue generated from their efforts. If you’re a DTC business scaling, and not using upsell products you're losing already. If you're not using AfterSell you’re leaving money on the table.”
