Obvi

Obvi is a health and wellness brand co-founded by Ashvin Melwani. It initially focused on the collagen market and has rapidly grown since its inception in 2019. Later, they aimed to infuse fun into an industry dominated by unflavored and medicinal products. First, they added innovative flavors like fruity cereal and cocoa cereal. Then, they expanded their product line to address various health concerns – weight loss, hormonal imbalances, and immunity. Today, Obvi boasts over 100,000 members in their private Facebook group. They're also in major retailers nationwide including Walmart, Rite Aid and Vitamin Shoppe.

Standing out in a crowded supplement market wasn't easy for Obvi. Competing against big names like Vital Proteins meant they had to justify their higher prices of $29.99 to $39.99. They needed to build a loyal community that saw value beyond just the product. They also had to find a way to stay profitable while competing with larger companies with much bigger marketing budgets.

Aftersell provided Obvi with the tools to overcome these challenges. Obvi implemented  1-click Post Purchase Funnels and Rokt Thanks to combat them.

The Post Purchase Upsells increased Obvi's average order value (AOV) by approximately $7.50. This gave Obvi more wiggle room for customer acquisition.

"Aftersell’s Post Purchase Upsells have allowed us to increase our AOV pretty substantially... It's been such a great tool and allows us to spend more on marketing."

At first, Ashvin was hesitant to install Rokt Thanks. He quickly got convinced though:

"Rokt Thanks has been a game-changer for us. Adding premium brands like Nike and Netflix to our thank-you page has not only increased our profits, but also enhanced our brand’s credibility.”

The seamless integration has Obvi making anywhere from 30 to 50 cents profit per order. This puts an extra $10,000 in their account monthly!

“That extra $10,000 goes a long way."

Aftersell’s user-friendly tools significantly enhanced Obvi’s marketing efficiency and profitability. The customizable Post Purchase Upsells aligned with Obvi's brand. This improved both conversion rates and customer satisfaction. Obvi increased AOV and leveraged Rokt Thanks for additional profit. They reinvested that in marketing and community building, sustaining their growth trajectory.

Ashvin summed up Aftersell's impact perfectly:

"Working with the Aftersell team has been incredible. Moving to Aftersell was an easy decision because it boosts our AOV, lets us spend more on marketing, and those are two things any marketer loves to do."