One of the key performance indicators for businesses is the ability to upsell and cross-sell to new and existing customers. High street shops have been utilizing these tactics on customers for decades. This tactic can be applied to online shops and, more specifically, Shopify stores.
Many online stores are looking at tapping into sales techniques such as upselling and cross-selling. This is unsurprising as, on average upselling increases revenue by 10-30%. Recommending Shopify related products on your product pages can differentiate between an average order value (AOV) and a high AOV. Read on to discover how to add product recommendations to your Shopify store.
Successful online stores generally have a recommended products section across their product pages to yield stronger cross-selling results. The reason for this is that there are many advantages for stores to implement this feature, such as
Two ways that a website can optimize its related products section is by featuring products from the same collection/category, or by identifying their previous history (purchases or browsing).
Optimizing your online store to achieve relevant product recommendations will yield positive results for any e-commerce business, as this will achieve
So, now that you know the importance of product recommendations it's time to explore the different ways to add a Shopify related products section to your product pages.
Adding related products to your e-commerce store doesn’t have to be a complicated process. There are three ways you can enable related products across your product pages.
Some of these methods are easier than others, so you must choose the best method for your Shopify store.
One of the better and easiest ways to execute this technique is to download and install a third-party app via the Shopify app store. Using Shopify related product apps can save you time and provide you with an easy system to control which product recommendations appear in your new section.
UpCart is a multi-featured drawer cart builder that can automatically help you set up and customize a great cart experience. Your cart can be on-brand with the rest of your online store with its unique customizability options.
You can download UpCart via the Shopify App Store here.
Create powerful post-purchase offers to skyrocket your sales. Boost your AOV with thank-you page editing, checkout upsells, and irresistible post-purchase offers. The app triggers upselling with products, cart value, customer tag, language, UTM, and more.
You can download AfterSell via the Shopify App Store here.
By picking relevant applications to enhance your Shopify store, your customers will be shown recommended products that will make them continue shopping and you can become a pro at successful upselling.
Creating a related products section can be as easy as altering the Shopify theme that you’ve set for your store. It's important that you factor in how you'd like to determine which products are being recommended. You can tailor recommendations via product tags, relevant collections, and manually set related products.
There are themes set up for the online store that simply allows you to add related product sections. Most themes like Dawn, Brooklyn, and other popular Shopify themes come with a related products section feature built in. However, this feature isn't available for all Shopify themes.
So, if the theme you’ve chosen doesn’t have this particular feature, you’ll need to put in a little more groundwork, and this is where the next solution comes in.
You don't need to be a whizz to edit code, you can alter your theme to add a related product section in Shopify by adjusting your Shopify theme. This method gives you more control over where and how related items appear on your site.
Here are the five simple steps to adding a related products section to your product page:
Now that you've got your Shopify related products section, it's time to sit back and watch your average order value increase with a product recommendation.
There you have it, product recommendations are a great feature for any business. With our simple tips and third-party app recommendations, you can upsell and cross-sell to new and existing customers with a new feature. You can now create and control recommended product sections on your Shopify store.
With all this new-found knowledge and slick new related product sections, you can cross-sell successfully and propel your business's success- and profit margins. Learn more about how to set up Shopify checkout upsell or a Shopify one click upsell with AfterSell.
Try AfterSell for free today to see how it can help you boost sales