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How to Build The Best One Product Shopify Store (With Examples)

April 15, 2023

How to Build The Best One Product Shopify Store (With Examples)

Have you been hesitant to start a one product Shopify store because you believe eCommerce is solely reserved for multi-product sellers? Think again. Selling a single product online can be just as profitable as running a large-scale e-store with a wide range of products.


The benefit of having a one product Shopify store is that it allows you to create a niche and become an authority on that particular product. With a singular focus, you can optimize your website and marketing strategy to ensure that your product stands out in the marketplace.


However, creating the "best" one product Shopify store requires careful planning and execution. In this article, we will explore the key elements necessary to build a successful one product Shopify store, and we'll show you several examples of successful one product Shopify stores. Whether you're just starting out or looking to improve your existing e-commerce presence, this guide will provide valuable insights to help you create a winning one product Shopify store.


What is a One Product Shopify Store? 

A one product Shopify store is, as the name suggests, an online store that only sells one product. This means that the entire website is centered around that one product, and all marketing efforts are targeted towards promoting it.


A great example of a successful one product Shopify store is Dollar Shave Club, which started by selling just one type of razor. By specializing in this one product, they were able to create a strong brand identity and grow their business significantly.


However, it's important to note that a one product Shopify store doesn't mean you can't add more products in the future. Once your single product gains traction, you can expand your product line while still maintaining your niche focus.

That’s exactly what Dollar Shave Club did, as they are now offering multiple types of razors. They expanded their offering while still staying true to their niche.


What Are The Benefits of a Shopify One Product Store?

If you're thinking about starting an e-commerce business, you may be wondering whether to sell one or multiple products. While there are advantages to both approaches, a one product Shopify store has several benefits that may make it the right choice for you.


One of the biggest advantages of a one product Shopify store is that it allows you to focus on creating a niche. It gives you far better chances at becoming an authority on a specific product.

Besides, specializing in one item makes it easier to ensure that your website and marketing strategy are optimized to showcase that product in the best possible light.


Another benefit of a one product Shopify store is that it simplifies your operations. With only one product to manage, you can focus your efforts on creating a high-quality product and providing excellent customer service. This can help you streamline your business processes and save time and money along the way.


A one product Shopify store can also help you establish a strong brand identity. By focusing on one product, you can create a consistent brand message that resonates with your customers. Doing this will allow you to build trust with your audience and create a memorable brand that stays imprinted in their minds.


Finally, a one product Shopify store can be a great way to test the market for your product. By starting small with one item, you can gauge customer demand before investing in additional products. This can help you minimize your risk and ensure that you are providing a product that your customers truly want.


Overall, a one product Shopify store can be a great choice for entrepreneurs who want to create a focused, streamlined online business without putting too much on their plate.


Best Practices Of The Top One Product Shopify Stores 

The rule of first impressions applies to every aspect of life and business, including Shopify stores. If your landing page is dull and unattractive, you could be losing potential customers faster than you can say "conversion rate". That's why it's crucial to fill your landing page with eye-catching elements. Here are a few best practices to keep in mind:


#1 Use high resolution images

First things first, make sure your images are high resolution. Nobody wants to squint and strain their eyes to see what you're offering. Try to showcase the features and benefits of your product through your images. Customers want to see what they're getting and how it can benefit them.


#2 Appeal to their emotions

Choose photos that evoke an emotional response from your shoppers. People are more likely to make a purchase if they feel a connection to the product. While you’re at it, ensure that your photographs complement the color scheme of your website. A cohesive design can make all the difference in creating a visually appealing landing page.


#3 Build trust

If shoppers have complete confidence in your product, they'll be quick to add it to their cart. That's why it's essential to set up a live chat feature on your website and create a frequently asked questions section about shipping, payment, returns, and exchange policies.


By clearing up any confusion before the customer even has to ask, you'll create a more seamless shopping experience.


#4 Create a good product description

If you want your online store to succeed, having a good product description is non-negotiable. It's the first thing customers see when browsing your site so it’s important that the description accurately presents the product.


Make sure to showcase the unique features and benefits of your product and don’t skimp on the details! Take the time to craft a description that truly captures the essence of your product and leaves customers feeling confident in their decision to buy from you.


#5 Make checkouts as simple as possible

The last thing you want is to frustrate your customers with a lengthy and confusing checkout process. Make sure your checkout page is straightforward and easy to understand, with clear instructions and minimal steps. A smooth checkout experience will keep customers coming back for more.


Should I Start a One Product Dropshipping Store? 

If you're considering starting an e-commerce store, a one product store could be a great option, especially if you’re new to e-commerce. It's far easier to manage inventory and fulfillment when you're only dealing with one product.


However, it's important to choose the right one. Look for a niche that's in high demand but not oversaturated, and make sure the product has a unique selling point that sets it apart from the competition.

One Product Shopify Store Examples 

Before you venture out to create your own one product Shopify store, take a look at these three great examples:


#1 Kulala Land

Kulala Land has all the essential elements of a successful one product website. It showcases the star product in its best light, and offers plenty of social proof including reviews and press features.

Kuala Land Store


#2 Smoovii

Smoovii is a one product dropshipping store that's all about a convenient portable blender. What’s great about this one product store is that it’s easy to navigate and you can quickly find all the features and benefits of the blender in question. And to top it off, they've got social proof to help you trust them.


smoovii store


#3 Houndsy

Houndsy is a one product store that’s focused on a modern dog feeder unlike any other on the market. They truly have an impressive home page that quickly captures your attention and provides you with all the necessary information about their product. The video demonstrating how the product works is a nice touch, just like the FAQ section that helps seal the deal.

In conclusion, starting a one product Shopify store can be a lucrative venture for entrepreneurs who are willing to put in the effort to market their product effectively. By following best practices such as having a compelling product description, a simple checkout process, and incorporating social proof, one can create a successful business with a high conversion rate.


Ultimately, success in one product dropshipping relies on finding a unique product, understanding your target market, and implementing effective marketing strategies.

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