If you’re an e-commerce store owner then you know that the ability to upsell and cross-sell products is crucial for driving revenue and increasing customer loyalty. A great way to do this is by implementing frequently bought together apps, which suggest complementary products to customers based on their purchase history.
The problem is that there are a plethora of these apps available on Shopify, making it challenging to determine which ones are the most effective. In this article, we'll be exploring the three best frequently bought together apps for Shopify in 2023 and we'll be taking a close look at their features, pricing, and user reviews to help you make an informed decision about which app is the best fit for your business.
Whether you're a new Shopify merchant looking to increase your revenue, or an established business wanting to optimize your upselling strategy, this article is a must-read for anyone interested in leveraging the power of frequently bought together apps.
In most simple words, Shopify frequently bought together apps allow e-commerce businesses to suggest complementary products to their customers based on their purchase history. These apps analyze customers' buying behavior and use that information to recommend products that are frequently purchased together.
For example, if a customer purchases a laptop, the frequently bought together app may suggest a laptop bag or a mouse as a complementary product. You’ve most likely seen this in online stores before and you’ve probably even bought additional products thanks to these recommendations.
So, it’s no secret that this approach is a powerful way to increase sales and revenue, since you’re encouraging customers to buy additional items which they may not have considered otherwise. The best part is that Shopify frequently bought together apps are easy to install and use, and they can be customized to match the look and feel of your online store.
UpCart is an easy-to-use Shopify app that enables you to create a custom, on-brand slide cart with upsells and add-ons. With UpCart, you can easily set up and customize an incredible cart experience that looks and feels on-brand and boosts the average order value (AOV).
One of the standout features of UpCart is its upselling and cross-selling module. With this feature, you can easily add in-cart upselling and cross-selling blocks to increase conversion rates by recommending complementary products and encouraging customers to add more items to their cart.
In addition, UpCart offers a range of other useful features, including the ability to show a free shipping motivator bar or discount promotions to incentivize adding items, cart announcements to share updates and more about the brand, and add-on options for shipping insurance or other products of the merchant's choice.
Another interesting feature is the sticky cart button that improves the visibility of the view cart button, which results in a reduced cart abandonment rate. If you want to give UpCart a shot, you can start with a 7-day free trial and eventually upgrade to one of their paid plans ranging in price from $14.99 to $99.99 per month.
With AfterSell, you can create irresistible one-click offers that shoppers can accept without having to re-enter their payment information or go through checkout again. This app offers a great solution for post-purchase upselling and allows you to maximize the value of each customer on your site.
It also gives you plenty of options to optimize your thank you page with reviews, FAQs, cross-sells, and more, improving customer satisfaction and boosting sales. What’s most interesting about AfterSell is the exclusive feature that allows you to trigger upsells based on various criteria, such as product, cart value, customer tag, language, UTM, and more. That way, every offer is tailored to each customer down to specific details.
Additionally, AfterSell offers A/B testing functionality, allowing you to split test your offers and see what converts best.
Overall, AfterSell is easy to install and integrate with Shopify, with no coding or technical expertise required. You can try it out for free for 30 days, and then transition into a payment plan starting at $7.99 per month.
Frequently Bought Together is another Shopify app that allows you to bundle products and unleash the power of upselling with personalized recommendations and discounts. With this app, customers can easily buy related products with just one click, increasing the order value in no time.
Frequently Bought Together offers four different types of bundle discounts to further increase conversion rates, and provides out-of-the-box styles for themes that can be easily customized to suit your brand. Perhaps most importantly, Frequently Bought Together is designed to handle any number of products, orders, or traffic so you shouldn’t come across any technical issues with this app.
It integrates seamlessly with Shopify, which makes it an excellent choice for beginner merchants who are venturing out into the world of upselling for the first time.
We’ve done the research for you and narrowed down your choice to the top three apps on the market. Now it’s up to you to determine which one meets your requirements the most.
If you’d like to tap into more advanced conversion boosting features and customization options, UpCart or AfterSell might be the better choice. Both offer a free trial period so you can test them out prior to making any investments.
Once you've selected the app you want to use, go to app.shopify.com, find your app of choice and click the "Get" or "Install" button. You will be given a checklist of setup instructions which will differ based on the app you choose.
Once installed, all that’s left to do is configure the app settings to match your needs. This includes selecting the products you want to offer as frequently bought together, choosing how the recommendations will be displayed, and setting the pricing rules.
You can also customize the look and feel of the frequently bought together feature to ensure it matches the design and style of your store. Make sure to test the feature out thoroughly before launching to ensure that it's working as expected.
Try AfterSell for free today to see how it can help you boost sales