Within the first 2 weeks:
- +$4.80 revenue per transaction lift added to their AOV → an 11% lift
- Generated 6 figures in incremental revenue
- Gave Ash the ability to spend almost 25% more on daily budget spend
This isn’t a “hit it and quit it” situation. According to Ronak: “AfterSell constantly performs and is constantly improving and working throughout the partnership. “
Over the last 4 - 5 months, Obvi has seen $7 - $8 of revenue added per transaction with a 17-18% lift in AOV.
Wasted effort was a thing of the past.
What AfterSell tested and tried right out the gate worked from the beginning.
“No wasted efforts is super important because the way AfterSell works, they can see data and predict what can work quickly and if it doesn't, they can get the next test up and running quickly.”
And how much of Obvi’s teams’ time did this all take? 30 minute initial onboarding call. Overall 2 hours of their time. That’s it.
“AfterSell takes over and brings it to the finish line. “
The best part they noted is that AfterSell provided an easy process end to end.
AfterSell has a team of people who are dedicated to running the accounts and getting results for client.
Seeing the quick results, Obvi was open to another offer AfterSell had. A third party offers feature on the confirmation page.
This feature allows Shopify brands to show premium third party offers from brands like Disney+, HelloFresh, and Venmo on the order confirmation page. In doing so, they would earn profit each time a customer clicked “Yes, please!” on these offers.
As the sensible founders they are, Obvi’s team decided to test for 2-3 weeks
Look at what happened:
- +$.45 of profit purely through this feature working its magic.
Why is that significant?
Well - it’s equivalent on a 15% contribution margin – upwards $3 in revenue per transaction.
This covers the shipping and fulfillment costs without any extra efforts on Obvi’s part.
With a higher AOV in one tool and an ad tool giving profit per transaction based on volume, Obvi was able to gain an extra 5 figures in revenue.
Total impact → 17% AOV lift + 6 figure incremental revenue growth
AKA both sides of the business benefitting.
“They're a tool that lives within your Shopify ecosystem, but also a service that is provided to get the highest revenue per transaction, highest average upsell value, and highest incremental revenue generated from their efforts. If you’re a DTC business scaling, and not using upsell products you're losing already. If you're not using AfterSell you’re leaving money on the table.”